We’ll assume you’ve already created your shiny new twitter account correctly. If not this article should help in that area, and feel free to read our first Real Estate Twitter Tips article here.
That aside there are a few things you’ll want to focus on to help get you on the fast track to using twitter more effectively. Like all social media it is encouraged that you access and use these profiles frequently (at least daily) for best results. Thankfully most major social networks are very mobile friendly which only increases their practicality through ease of use, and allows for exceptional response time when handling follower activity.
Remember the first basic simple things that come with ALL proper profile setup: Visit any available settings and enter information pertinent to you or your business. This means about text, any place you can put a link
to your main site (if you don’t have one, shame on you), and adding a profile picture. If you aren’t going to make use of the available tools don’t complain when you get less than stellar results. For many setting a non default [egg] profile picture doesn’t seem to be a big deal, but let me tell you it’s the little things that count. Having a default profile picture, or even a low tweet count, can be the first biggest block to losing followers.
Special REALTOR® Specific Tip: If you plan to use your twitter account for any largely visible real estate marketing and want to customize your background image, make sure you include the Equal Housing, National Association of REALTORS, and Your Regional MLS logos as well as (depending on your mls requirements) your office logo prominently in the image. This can help avoid technical problems with your mls or brokerage down the road.
Ready? Now TWEET!
…but don’t get carried away. once you’ve learned how to do it, the 140 character limit almost becomes like a challenge; it’s easy to go overboard. Tweet well, be entertaining, be relevant, but don’t be a flooder. It’s better to break up your tweets and spread them out over the course of a day rather than a dozen at a pop. Posting too frequently or in large uninterrupted bursts (Flooding) your stream can cost you followers, be thoughtful; considerate.
Even with a 140 Character Limit: A Picture is Worth a Thousand Words.
Post photos. Services and apps like instagram make it easy to post images; sharing sites like Pinterest have become all the rage. Don’t let 140 character limit slow you down, get creative and reap the benefits. Humans are visual creatures; you very well may see your highest levels of interaction based on an image you post more than any smarmy quip.
Be a good listener.
It’s about more than just putting stuff out there though. Yes you want to interact often and posting great content (or at least links to it) must be par for the course, but beyond that there’s a whole other level of network nurturing to be done. Be there to serve. A big part of your success and visibility socially is what others say about you; being positive and offering assistance tends to garner better responses. If someone asks a question and you know the answer, put it out there. Retweet and share the links and tweets of people you follow (this is a compliment) and by helping get the word out about their posts you can often expect the same in return.
Follow back those (NON-BOTS) who follow you, even if they are technically your “competition”, as every follower potentially expands your overall exposure eponentially.
Search twitter for regional keywords (the cities where/around where you operate) and find other local people and businesses to connect with. Working your local-most sphere of influence is where you can very often see the bigger online interaction as well as the most real world returns.
Are you a real estate professional using social media to get the word out about your services or listings? We’d love to hear from you, talk some shop, or even try to answer any questions you might have. Drop us a line here, and feel free to tell us about your own online experiences (include your links!).