Brokers: Get Connected

Interconnectivity is the key to unleashing the power of the internet. Search engine algorithms are mysterious and unpredictable, social media is yet too unproven for many to trust solely for return on investment. For those brokerages looking for a solution Tour Real Estate offers this simple example of how we can leverage the internet’s greatest strength to exponentially increase your traffic and digital exposure.

Build a Powerful Network
Despite algorithm changes authoritative incoming links  are still KEY to ranking well in search results.

We can connect each of your agent’s own highly optimized individual websites to your main office hub, using diverse keyword anchors to create a powerful flow of traffic.

Create and Optimize
Duplication is death. Automation, anti-productive. Search engines want fresh content  for the top sites they present and your visitors demand the best online tools and features. Neither will tolerate a website that is hard to use or that works poorly.

We can provide elegant eye catching designs to envelope the sleek technological functionality of your dynamic website with us and offer some of the most comprehensive marketing tools for real estate professionals available today.

Develop Your Digital Destiny
Regardless of if we like it or not, use it or not, social media has arrived and is one of the most powerful means of exposing your services and listings to a vast – and growing – audience. We believe taking part in the social conversation shouldn’t be something that has to be cumbersome;  offer extremely flexible strategies from simple consultation to full hands-on management.

We’d love the opportunity to talk with you about preparing an effective plan to help you grow towards a successful future in real estate online – contact us today in order to discuss your ideas.

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REALTOR Twitter Tips 2: So you want to be a real estate twit (some more) ?

We’ll assume you’ve already created your shiny new twitter account correctly. If not this article should help in that area, and feel free to read our first Real Estate Twitter Tips article here.

That aside there are a few things you’ll want to focus on to help get you on the fast track to using twitter more effectively. Like all social media it is encouraged that you access and use these profiles frequently (at least daily) for best results. Thankfully most major social networks are very mobile friendly which only increases their practicality through ease of use, and allows for exceptional response time when handling follower activity.

Remember the first basic simple things that come with ALL proper profile setup: Visit any available settings and enter information pertinent to you or your business. This means about text, any place you can put a link
to your main site (if you don’t have one, shame on you), and adding a profile picture. If you aren’t going to make use of the available tools don’t complain when you get less than stellar results. For many setting a non default [egg] profile picture doesn’t seem to be a big deal, but let me tell you it’s the little things that count. Having a default profile picture, or even a low tweet count, can be the first biggest block to losing followers.

Special REALTOR® Specific Tip: If you plan to use your twitter account for any largely visible real estate marketing and want to customize your background image, make sure you include the Equal Housing, National Association of REALTORS, and Your Regional MLS logos as well as (depending on your mls requirements) your office logo prominently in the image. This can help avoid technical problems with your mls or brokerage down the road.

Ready? Now TWEET!
…but don’t get carried away. once you’ve learned how to do it, the 140 character limit almost becomes like a challenge; it’s easy to go overboard. Tweet well, be entertaining, be relevant, but don’t be a flooder. It’s better to break up your tweets and spread them out over the course of a day rather than a dozen at a pop. Posting too frequently or in large uninterrupted bursts (Flooding) your stream can cost you followers, be thoughtful; considerate.

Even with a 140 Character Limit: A Picture is Worth a Thousand Words.
Post photos. Services and apps like instagram make it easy to post images; sharing sites like Pinterest have become all the rage. Don’t let 140 character limit slow you down, get creative and reap the benefits. Humans are visual creatures; you very well may see your highest levels of interaction based on an image you post more than any smarmy quip.

Be a good listener.
It’s about more than just putting stuff out there though. Yes you want to interact often and posting great content (or at least links to it) must be par for the course, but beyond that there’s a whole other level of network nurturing to be done. Be there to serve. A big part of your success and visibility socially is what others say about you; being positive and offering assistance tends to garner better responses. If someone asks a question and you know the answer, put it out there. Retweet and share the links and tweets of people you follow (this is a compliment) and by helping get the word out about their posts you can often expect the same in return.

Follow back those (NON-BOTS) who follow you, even if they are technically your “competition”, as every follower potentially expands your overall exposure eponentially.

Search twitter for regional keywords (the cities where/around where you operate) and find other local people and businesses to connect with. Working your local-most sphere of influence is where you can very often see the bigger online interaction as well as the most real world returns.

Are you a real estate professional using social media to get the word out about your services or listings? We’d love to hear from you, talk some shop, or even try to answer any questions you might have. Drop us a line here, and feel free to tell us about your own online experiences (include your links!).

REALTORS: Write a Better Real Estate Blog

write a better real estate blogSo you’ve finally put away the walk man and stopped tight-rolling your jeans and decided to jump on the social media band wagon.

While it’s never too late to get started making changes for the better, if you are just now getting started you are already behind the game. It is therefore important that the content you are putting out there be as strong as it can be.

For those brave souls daring the universe by taking their own social management in hand (the way honestly, it should be) there can be a long, confusing, and often frustrating road ahead. We’ve gotten a little too used to instant gratification online; sadly getting results from your search engine optimization and social media marketing is very rarely an instant process.

Where do I even start?!

One of the most effective ways to improve traffic, share information, and get better search engine visibility is through blogging – this is especially true when you syndicate your blog to other profiles like a Facebook Fan Page.  With blogging, much like anything else, there is a vast difference between simply doing it and doing it well.

Here are some tips to help you write a better real estate blog…again.

1 – JUST having a blog or social profile doesn’t DO anything.
There is no set it and forget it in social media unless you are paying someone to do it for you. If you are not putting content into your blog on a regular basis, or interacting on your social profiles you may as well not even have them. There’s nothing that looks worse than visiting a blog or social profile and seeing “Last Update March 11,2009”.

2 – A single sentence, link, photo, or paragraph does not a blog make.
Writing just a single sentence or posting a photo by itself as a blog “post”  really isn’t going to help your search engine standing much. By posting one liners like this you kill your blogs power to create more keyword density, and to provide any kind of value to your visitor.

3 – Write well. Write frequently.
This means actually writing your own content. This does not mean copying and pasting a blog or news article from some other source (even if you credit the author) – this means actually typing out the words that come from your own mind.  It’s fine to reference outside sources, and even link out to them, but make sure you have at least a couple solid paragraphs of your own creation there to back them up. The next step is to write frequently – the more often your blog is updated the more frequently search engine spiders will visit it looking for new content.

4 – Keywords Keywords Keywords. Did I say Keywords yet?
Frequent blogging is great, and key to gaining better exposure, but chances are if you are guilty of #2 and #3 you’re probably not putting any keywords in your content either. Keywords are the words or phrases you want people to type into a search engine to find you – by including them in your text content you increase the level of relevancy search engines give you for those words. So it’s important to have them somewhere in your text. Don’t over stuff your posts with them, but make sure they do show up.

5 – Tag em and bag em.
If you are on the WordPress blogging platform, or if your blog supports the use of TAGS and CATEGORIES make sure you use and include these with every post; make sure they are relevant to the content you are creating and your keywords. By using tags and categories (which generally appear with each post) you don’t have to worry as much about including keywords in your blog post text; these elements provide great organizational abilities so that visitors can find information on the specific topics that interest them.

Where do I go from here?

Once you’ve got these details down you can do other things to help your blog gain exposure like submitting it to sites like Digg and StumbleUpon. There are also any number of social networks out there that let you publish blogs on their systems as well, so take what you’ve blogged,  write a short intro for it and then link to it from those other sources as well – like Merchantcircle, Activerain, and LinkedIn.

Still have questions about writing a better real estate blog? Just don’t have time to blog on your own? Either way we are glad to help out – contact us and let use know what we can do to be of service!

REALTOR Social Management

realtor seoGet TourRE : Get Found

More Tour Real Estate REALTOR® websites appear in the top search engine results than any other one company. We’ve been innovating online real estate for over a decade, and we’re only getting better.

Tour Real Estate Gold Package

In today’s technology driven real estate market you’ve got to be on the very cutting edge if you want to compete. There was a time when simply being online was enough to guarantee your share of the digital audience, this is no longer enough. While EVERY REALTOR® website we produce is highly search engine friendly, and extremely customizable, this special add-on service can help you gain better exposure for your online presence. Here’s what’s included:

Weekly Blog Posts for YOUR target marketFacebook Fan Page Setup / Weekly Management

Twitter Setup / Weekly Management

Gain Quality Backlinks to your site

Website Optimization for YOUR target audience

realtor social marketingTour Real Estate has helped establish the industry standard in real estate technology for over the last decade. We understand social network media for real estate and how you can leverage it to gain better exposure for your listings and services.

Unlike many new real estate technology companies that talk a good game and blow a lot of smoke, we believe in providing our clients with the tools they need, not selling them a lot of hype that they can’t use.

Maybe the Gold Package isn’t for you. Already a TourRE customer? We can work with you to help you make the most of the tools found within our system at little to no cost; are glad to help you learn the keys to better exposure for your digital presence.

Contact us today for your REALTOR search engine optimization consultation so we can custom tailor an online strategy for your success in the coming new year!

Old Realtor Template Site Made New!

new realtor web designAs part of our constant mission to provide the best REALTOR® websites we’ve gone in and given one of our lesser used templates a complete makeover! Our classic template theme McBeihl now has an updated look and added functionality.

This attractive new real estate web design supports our REALTOR Social Links function in that, if you’ve entered your social links via the toolbox, the familiar icons will appear next to your profile picture. If you’ve had TourRE setup your blog a link will also appear inviting visitors to read your most recent post.

Currently this updated template is only available in a blue color theme with a Boise based header image, but we will be adding other colors and themes throughout the rest of the month.

Have a color suggestion? Let us know! We’re always interested in hearing the opinions of our REALTOR website customers!

QR Codes for REALTOR Websites

realtor technologyREALTORS: The QR Codes are HERE!

Tour Real Estate Inc now provides QR codes for our REALTOR website customers! You can find QR codes several places in your Client Toolbox.

The QR Code for your main website URL is under your Personal/Team/Office Settings. Each of your listings also has it’s own QR Code in the Your Listings section.

In addition we’ve added these QR codes to our Produce Flyers function as well so you can print listing flyers with these codes to distribute!

What are QR Codes?
QR codes are similar to traditional bar codes in that they use simple color patterns to convey information digitally. These codes when scanned with a modern smart phone can include links to websites, text, or contact information. They are most commonly used in print advertising to direct mobile users to a website offer or information page; can be a great way to breathe new life into print media advertising.

Are you looking for the best REALTOR websites online today? Unhappy with your current website? Want a website that puts you in control of your content and search engine visibility? REALTOR websites from Tour Real Estate do all that and more! Contact us today to find out how we can help you strengthen your online presence.

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NEW REALTOR Craigslist Ad Looks

realtor craigslist adsWe’ve just launched four new color theme’s for our Realtor Craigslist ads!

These new looks come in four basic colors, feature a larger listing image, and still offer the great functionality as our original Craigslist ads by pulling listing remarks and details straight from the MLS.

Have Rental Listings in our system?
As many of you know Tour Real Estate offers the ability to enter your rental listings into your Client Toolbox for display on your site; with our latest release you can now advertise these rental listings with our Create Craigslist Ad function! It’s simple: just pick the look, add a subject, and choose the rental listing you want to advertise!

Not a Tour Real Estate REALTOR Website Customer?
You really are missing out on a virtual world of marketing functions and real estate tools that can help strengthen your online presence and move more real estate! We won’t stop that from letting us share this great tool with you; what many Idaho REALTORS don’t know is that EVERY agent in the IMLS has a minimal toolbox with us where they can use this Craigslist Ad function. That’s right, we’re practically giving away this useful marketing tool!

Don’t know where to find your toolbox? Ready to get serious about your REALTOR website? We can help! Contact us with any questions you may have – we’re glad to provide the best REALTOR website services online today! Click here to send us a message!