Get More Real Estate Leads

real estate web designYou’ve got a website and it’s been online for a while; you may or may not be getting some natural traffic rolling in but where are the leads? Where are the millions of people online beating down your virtual door?

Unfortunately the days of the popular notion that if you build it they will come have long since passed. Just having a website alone is something akin to standing in your closet and shouting about how great your chocolate chip cookies are and then being disappointed when you don’t have people ringing your doorbell with money in hand. A website is a tool, like any other, it is good for specific tasks – and only if you use it properly – you wouldn’t expect to hammer many nails with a screwdriver after all.

You can’t depend on your website to do all the work, so here are some good ideas for things you can actively do to bring in more real estate leads!

Cold Calling
Gives ya shivers don’t it?! But it’s like the old axiom says: don’t be afraid to ask pretty girls for a kiss, you’ll get a lot of slaps in the face but you’ll get a few kisses too! Like any other tactic cold calling takes some strategy to be effective. Start by developing a script to work from that speaks to your potential clients needs; from there stick to a standardized calling routine to make sure it’s not a try once and quit effort.

Blog
Not just have a blog, but actually write and publish a blog regularly. By creating interesting content not only can you establish yourself as an authority in the market but you can also give your audience insight into who you are. Not to mention search engines love blogs! Fresh, keyword rich content updated on a regular basis can be a huge boon to getting more traffic on your site and more traffic equals more potential contacts. Ever struggle with stuff to post on social media? Your own blog content is PERFECT content for your fan page or other profiles – and best of all if done correctly it drives traffic to you!

Door Knocking
It can be daunting in this day and age, and much like cold calling be prepared for some difficult feedback – but you can get good response too. Getting out into the communities you work in is a great way to stand apart as so many agents are digital only these days. It really gives you a lay of the land; is a good way to get your brand in front of people you might not normally reach. Make sure you go out with some door hangers and printed materials with your photo, website, contact info prominently displayed.

Niche Marketing
Find your niche a work it. Everyone wants to be number one for “city name real estate” on Google…so aim for another target. If you can get your foot into a niche corner of the market – like 55+ buyers, or equestrian properties – it can open a whole other client base. Good ways to passively find leads from these niches is to build simple realtor lead capture websites focused on that particular theme or demographic.

Work Social Media
There could be – and have been – whole posts written on just this and the reason for that is simple: no other platform offers more bang for your marketing buck than social media. The catch? It’s a very easy way to spend a lot of time and money if you don’t know how to do it right. Now, just about any frequently updated page that caters to it’s audience is better than none at all but there are some key things to making social media work for your real estate business. Most importantly: be positive, post often, and link to websites you control any time you can.

Have questions about putting these things into practice?
Not even sure where you stand or where to start? Tour Real Estate Inc has provided the very best real estate websites for over a decade; our experts know the industry and the technology that powers it because we helped build it. We’d love the chance to talk with you about your goals and how you can reach them!

Uncan Your Real Estate Website!

When home buyers go looking for a new place online they have their choice of websites these days. You’ve got to stand out to make a difference and capture your share of this lions market; there is no easier, more affordable way to do that than with a dynamic website branded to you.

We realize not everyone can afford an elaborate custom website; that’s why we provide some of the most customizable real estate web sites online today. Unlike other set it and forget it systems that don’t offer much beyond a picture and a paragraph nearly every piece of content on our websites can be edited to make the website your very own.

Whether you already have a site that just isn’t performing or you are a new agent ready to make a name for themselves we invite you to put the experience we’ve gathered over the last decade to work for you!

You Don’t Need A Website Anymore…

move more real estate
That’s right! You heard us!
You don’t need a website anymore….
You need 5 of them!

Did we have you going? Maybe even for a minute?

Fact is the rumor mills are alive with Z flag wavers broadly proclaiming that individual real estate agents and brokers should just throw in the towel when it comes to having an online presence…but is this true?

While big box websites like Zillow, Trulia, and Realtor.com are powerhouses to fully be reckoned with – often dominating google search results even for local searches – does that honestly mean there’s no longer any reason to have your own website?

Don’t break out the kool-aid cups just yet! The answer is a resounding NO!

If anything it may be even more important now to not only have a website of your own but to also make sure that it stands out from the competition and positions you in a place to show the uniqueness of your own brand. It even makes sense to have multiple websites to increase your overall online footprint and capitalize on niche markets that the big box boys might have missed!

While the peanut gallery may say – and is right – that there are a million places where a potential client can search and find houses, that is not what your website should be all about. It never has been, and it never should have been. Your website not only serves as digital business card, lending legitimacy and credibility to your services, but also should function as a means for you to distinguish yourself from the myriad of agents in your area.

You can accomplish this by doing things like making sure to have a page about yourself, reasons why you love the area, or even a local area resources page of links. Even a templated website can serve to set you apart if it allows you to control your content – the key is using it!

are they finding you?

No one can deny that new home buyers are using technology to handle the process of finding the home they want themselves it’s never been more important for agents to show themselves to be the authorities in their industries and areas.

Claim this position by leveraging social media, using extra domains you may have to work a niche market through lead capture pages, and get out there in the community itself to keep your ear to the heartbeat of the cities you serve.

Need help?
Ready to seize your digital destiny and start building equity in your own success? We’re here to make it happen!

MORE Than Just Another Website

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Working in the real estate technology industry for over the last decade we’ve seen it all. Fast talkers, smoke blowers, and deal breakers coming and going – imitating rather than innovating – making promises of unimaginable returns and then simply vanishing from the scene.

We’ve seen websites go from something hardly anyone had to being something no one in business should be without; we’ve seen a booming business spring up around that fact – web design.

Now, we realize you can toss a rock and hit 5 web designers in the head with one throw, but very few of them specialize in any one industry. When their client is a handyman, they become and expert on handymen. When their client is a window washer, they become the foremost window washing website maker around.

Us? We’ve specialized in real estate and have done so for over the last decade. We do what we do and we do it VERY well. But, what makes us stand apart?

For one, with most design houses you will get a website and a website alone.
Even if they offer a content management system (CMS) that system can many times be confusing or hard to use; if they don’t you are stuck trying to get a designer to make the changes you need.

Often you will have to use multiple companies to get the things accomplished that you need to do: a website company, a contact management company, a virtual tour company, a print marketing company.

Wouldn’t it be easier to get all those things in one place?
We think so too!

Every website from Tour Real Estate includes not only the front facing website that is your storefront to the world, but also comes bundled with a digital toolbox of comprehensive marketing tools.  We put the control in your hands; encourage our customers to use their website as the tool it was intended to be.

Whether it’s a simple single page website to showcase your latest listing, a development website for your featured community, or a full custom real estate brokerage design – we can do it all!

So before you talk to just another web designer come talk to us. We know real estate technology because we’ve helped build the industry!

REALTORS: Getting Online Doesn’t Have to be Difficult!

holding_keysSmallFor most real estate agents, the understanding that you need to be online in today’s technologically focused market is a no-brainer. It’s a fact of being in business, much like having business cards, or yellow page ads once were. There are plenty of options out there, and while it may be a little biased of an opinion, we think our system is among the very best –  especially for those looking to get online quickly and without a lot of hassle.

In most cases we can have one of our templated real estate websites up and running within 24 hours!

What’s more with a real estate website from Tour Real Estate you get more than a set it and forget it web presence! Our website system actually consists of two site – one that the outside world see’s and a second Client Toolbox site that puts you in control of your content! Just some of our standard features include:

Automatic MLS updates of your listings and every property on the MLS.

Multiple ways to search the MLS.

Create an number of custom pages.

Create unlimited links to showcase partners and area vendors.

Multiple points of lead capture.

Social media link display…and much more!

Whether you are an agent new to the market, or an old pro who needs to get with the times, we can help you get online! More than just websites in a can, we provide you with a ready made toolbox of resources to create a dynamic website for your clients. Contact us today – or visit us on any of our social portals to get connected!!

Update: Featured Listing Slideshow

Tour Real Estate Inc has just made one of our old features even better! Our standard featured listing slideshow is now even more functional! We listened to your suggestions and have now made the image a more standard size so that it will re size any image pulled from MLS and display it without cropping problems.

This slideshow update also allows users to watch the slides uninterrupted or quickly skip through them. If you have more than one listing featured in the slideshow (by entering it in your toolbox) your website will choose a random listing to display each time the site is visited – presenting your prospective clients with new images to keep their interest peaked!

We here at TourRE are constantly striving to provide you with the very best real estate technology online today. Part of that is listening to what our customers tell us is important to them; this update is just one example.

There are numerous updates in the works for several of our other standard web functions as well as great new features coming down the line even as we speak! Stay tuned to this blog (you can subscribe on the right) or LIKE our Facebook Fan Page to stay up on the latest real estate market news and our own development info.