Get More Real Estate Leads

real estate web designYou’ve got a website and it’s been online for a while; you may or may not be getting some natural traffic rolling in but where are the leads? Where are the millions of people online beating down your virtual door?

Unfortunately the days of the popular notion that if you build it they will come have long since passed. Just having a website alone is something akin to standing in your closet and shouting about how great your chocolate chip cookies are and then being disappointed when you don’t have people ringing your doorbell with money in hand. A website is a tool, like any other, it is good for specific tasks – and only if you use it properly – you wouldn’t expect to hammer many nails with a screwdriver after all.

You can’t depend on your website to do all the work, so here are some good ideas for things you can actively do to bring in more real estate leads!

Cold Calling
Gives ya shivers don’t it?! But it’s like the old axiom says: don’t be afraid to ask pretty girls for a kiss, you’ll get a lot of slaps in the face but you’ll get a few kisses too! Like any other tactic cold calling takes some strategy to be effective. Start by developing a script to work from that speaks to your potential clients needs; from there stick to a standardized calling routine to make sure it’s not a try once and quit effort.

Blog
Not just have a blog, but actually write and publish a blog regularly. By creating interesting content not only can you establish yourself as an authority in the market but you can also give your audience insight into who you are. Not to mention search engines love blogs! Fresh, keyword rich content updated on a regular basis can be a huge boon to getting more traffic on your site and more traffic equals more potential contacts. Ever struggle with stuff to post on social media? Your own blog content is PERFECT content for your fan page or other profiles – and best of all if done correctly it drives traffic to you!

Door Knocking
It can be daunting in this day and age, and much like cold calling be prepared for some difficult feedback – but you can get good response too. Getting out into the communities you work in is a great way to stand apart as so many agents are digital only these days. It really gives you a lay of the land; is a good way to get your brand in front of people you might not normally reach. Make sure you go out with some door hangers and printed materials with your photo, website, contact info prominently displayed.

Niche Marketing
Find your niche a work it. Everyone wants to be number one for “city name real estate” on Google…so aim for another target. If you can get your foot into a niche corner of the market – like 55+ buyers, or equestrian properties – it can open a whole other client base. Good ways to passively find leads from these niches is to build simple realtor lead capture websites focused on that particular theme or demographic.

Work Social Media
There could be – and have been – whole posts written on just this and the reason for that is simple: no other platform offers more bang for your marketing buck than social media. The catch? It’s a very easy way to spend a lot of time and money if you don’t know how to do it right. Now, just about any frequently updated page that caters to it’s audience is better than none at all but there are some key things to making social media work for your real estate business. Most importantly: be positive, post often, and link to websites you control any time you can.

Have questions about putting these things into practice?
Not even sure where you stand or where to start? Tour Real Estate Inc has provided the very best real estate websites for over a decade; our experts know the industry and the technology that powers it because we helped build it. We’d love the chance to talk with you about your goals and how you can reach them!

Make Your Listing Photos Count!

idaho real estate tours

The internet is a very visual medium; it should come as no surprise then that images play a very important role in online visibility — this is even more true in real estate where potential buyers may be viewing the property from out of town. A picture is literally worth a thousand words – that’s like almost 8 tweets!

Because of the importance in quality images when presenting a listing it always surprises us to see agents almost consider this part of their strategy as an after thought. Blurry, dark photos taken from a phone in haste, these are all telling signs of an inexperienced agent. We understand, professional photos cost money, and so it’s important to make sure you’re getting your monies worth! With over a decade in the virtual tour industry we’ve put together some quick tips to help you make your listing shoot as good as it can be — even if you DO decide to shoot them yourself.

De-Clutter
Tuck those laundry baskets in the closet, or around the corner. Clear out the floor space. If you have to move things around during the photo shoot do so, it’s better to take the few seconds to move the kids toys out of the room and back then to look like you’re running a clandestine day care.

Not Planning
Find out when the photographer is coming or set aside a time to shoot your own photos. The key element here is to plan. Make sure it’s a good time of day for light and to minimize traffic through the home.

Sequester Them In The West Wing
Speaking of traffic, kick the kids out. Don’t invite friends over to have coffee during the middle of the shoot. It will be a lot easier for your photographer, or yourself, to get in and get the photos they need without people wandering through their shots.

Do Some Light Staging
We realize you may not have fresh chrysanthemums delivered to your parlor daily, but even just adding a vase of fresh flowers in the kitchen, or doing some other light staging can really make your photos better. Take time to really show case your home, polish up those counter tops, lay out a few magazines in a tasteful arrangement. A little light home staging can help make your home photos feel more personable.

Have questions?
Just don’t have the time to take your own listing photos?
Our professional photographers are experienced in the industry and ready to help! We providing real estate photography services for all of Southern Idaho and also create a virtual tour link and upload photos to the MLS as part of our services.

REALTORS: Create Your Own Listing Tour

virtual tour betaDid you know you can create your own attractive photo tours for your real estate listings through your TourRE Toolbox – for FREE ?

That’s right! We’ve made the decision to go ahead and release the alpha version of our upcoming new virtual tour window early so that you can begin showcasing your listings now!

This early release is a very basic example of things to come. It currently includes a nice slideshow of your listings photos, property details, and quick tool links that allow visitors to request more info and get in touch with you!

Future features will include: multiple file uploads to save you time, audio and voice over capabilities, youtube movie creation, custom looks for your tour window, automatically publish tours to MLS, and MORE!

Want to start creating your own tours now?  Login to your toolbox and go to the Photo Tours link on the left. Once there, click Add Photo Tour at the top. On the page that opens enter the address, then mls number for your listing and begin browsing to the photos you want to include. You can upload up to 36 photos. Once done, click submit. Once your files are done uploading you will be taken back to the main photo tour section where you can click View Photo Tour URL to retrieve the branded and unbranded links to your new tour!

real estate virtual tours