Success In Real Estate Can Be Hard To Find….

realtor success

 

There’s nothing easy about being successful. The person on top of the mountain didn’t fall there.
Everyone knows that it takes time and effort to gain anything worthwhile in this world. The online world is no different; you’ve got to work a long time to become an overnight success.

Thankfully you don’t have to walk that road alone!
We know that these days there are any number of real estate website systems out there to choose from, and no matter what the salesman from each company will promise you that theirs is the best, but very few of them have the proven record that Tour Real Estate Inc holds. We’ve been developing real estate websites for over a decade and we know the industry intimately because we helped build it.

Many website systems promise features, or a cheap price, only to turn out to be lackluster or to have you later find out that every new function is an added cost – this is not the case with TourRE! Our toolbox of digital features has steadily expanded over our long history without any added hidden costs.

Here’s a few functions you’re sure to love:
Automatic home finder that drives traffic to your site!
Create Blogs In Your Site To Keep Content Fresh!
Add, Edit, Remove Area Links to Your Partners!
Create Unlimited Custom Pages!
Connect to Social Media!
Display Client Testimonials!
Ready made buyer/seller tips!
…And Much More!

It doesn’t matter if you’re new to real estate or just ready to try something new we’re here to help!
Our websites are backed by great local customer service and tech support. When you call us you reach a real person who knows the system and is able to provide a solution. Whether you need to go live with powerful searches right away or want to develop a custom look to really stand out, get in touch to find out how Tour Real Estate Inc can help you move more real estate!

The Best Real Estate Website

How many tools do you have in your toolbox?

Chances are it’s more than one. A hammer for nails. A wrench of bolts. Different tools for different tasks.

Your efforts in promoting your business are much the same: there is no one tool that fixes everything. But your website is an amazing multi-tool: IF you use it.

A hammer left in the toolbox drives no nails, a website left alone drives no sales.

The good news is it’s easy to use your real estate website from Tour Real Estate Inc to not only represent your services 24 hours a day seven days a week but to also be used as a powerful tool for the clients you’re already working with!

Here’s a few functions you’re sure to love:
Send Automatic Search Results by Email to Drive Clients To Your Website!
Create Blogs In Your Site To Keep Content Fresh!
Add, Edit, Remove Area Links to Your Partners
Create Unlimited Custom Pages
…And Much More!

Don’t keep sending clients to Zillow! Get a site that works for YOU.

If you’re tired of the run around, and ready to get a website up and running that will help you create a powerful digital presence we would love the chance to speak with you. Contact us today to learn more about our template real estate websites, custom web site design, and all we can do to help.

General Data Protection Regulation

You may have heard about the General Data Protection Regulation recently through broker newsletters or other real estate news sources.

While it’s always good to be aware of valid security concerns, many view this as a bit of a ‘chicken little’ attitude that has arisen from the fallout of Facebooks recent snafu with it’s user data.

In specific this regulation largely only applies if the “data subjects”, are in the EU when the data is collected. However, this regulation makes it your responsibility to handle this potential situation.

Despite the fact that our system, and your website with us is based in America and is likely not largely used by people outside of the United States these global regulations are something everyone who does business needs to be aware of as it puts a larger onus on the business owner themselves ( REALTOR® or otherwise) to handle secure storage, access, and deletion of this sort of data on their own personal machines and printed files outside of their website systems.

Regardless, the deadline for compliance is not a hard set date; the extent to which small business, and businesses with no European branches will be pursued for penalty, while not currently clear, is unlikely to be extreme.

Fortunately, as a Tour Real Estate Inc customer you are already largely compliant with these rules. Furthermore we will be updating existing systems to be compliant with these regulations in the upcoming weeks.

Should you have any questions about our services, or your data please feel free to contact us!

New Real Estate Website Feature: Assigned Testimonials

As part of our on-going mission of constantly refining and improving our system we’ve recently add some great new functionality to our testimonials section.
Many of you know, earlier this year we made our testimonials even easier to enter and edit by making them able to be organized via drag-and-drop. Now we’ve improved this function even more for real estate teams and real estate brokerages by providing a means to assign the testimonial you’re creating to a specific agent.

real estate websites

We love making our system even better and passing the improvements on to our real estate website customers! It’s one of the things that sets us apart from other development houses: we listen to our customers. If they have a need and we can provide it, we’re glad to spend a few clock cycles on getting it done so that we can improve our system for all it’s users.

More than websites in a can, we’re a local and highly experienced real estate technology company; we’re happy to be able to provide something unique for those who call on us!

Do you need a real estate website?
Whether it’s for a single agent, a team, a brokerage, or even a builder – if it’s real estate related we can build an effective web presence for the world to see!
Contact us to start realizing your vision for success today!

Real Estate Apps: Consider This

As a provider of exceptional real estate technology for over a decade we’re often asked our opinions on current design trends and programs making their way throughout the industry.

We feel honored that so many well respected agents and brokerages would look to us as a source of insight into these items; as such make it a priority to be succinct with the information we provide. Whether it be just an agent asking if an email they received is a scam or more in depth questions about best SEO practices we’re always glad to talk with our clients and offer our knowledge towards their success.

One subject that has been a hot button item for a little while now is real estate apps!

We frequently get agents calling and saying “Oh this salesman that was in our broker meeting says we ABSOLUTELY have to have an APP! Gotta have it!” – which is exactly what someone selling apps would likely tell someone they thought might buy one.

So to help dispels some myths we’re putting together these quick points on why a real estate app might NOT be a good idea.

Cost
Apps are not cheap. Even when they promise and guarantee and offer payment plans. If you’re getting anything that’s not already pre-made for someone else it’s going to start around $5k and go up from there. Don’t forget, once it’s built it may still need updates and upgrades to stay current and functional.

Ease of Use
So you find a trustworthy developer, sign a contract, pay your money, and your shiny new app is ready to go…now what?
Well, you’ll need to get it approved and added to the google play and apple stores so people can find it. You’ll need to market the app so that potential users will even know it exists of course, and once they find it they’ll still need to decide if it’s something they want, install it and approve the permissions it needs before they can use it.

You STILL Need A Website
Even if your app goes off without a hitch the hard truth is there is still a large part of the population that will not use your app, even if they know about it. In fact, even if people are using your app you will still need at least the most basic of websites to legitimize yourself in the eyes of most clients and have any presence in search engines. It’s become as much a part of business as having business cards; while it’s never good to put all your eggs in one basket it also doesn’t make sense to just buy baskets because someone said you needed one.

A Better Way…
At Tour Real Estate Inc we provide truly mobile responsive web design! Nothing to download, nothing to install. You just tell your clients to go to your website and they’re greeted with a streamlined experience that puts your services as well as your listings on display in an attractive and easy to view format.  You’ve only got to promote your website – as you should be doing anyway – with less cost and time investment than any app could offer. We currently have several elegant real estate web design template that are fully optimized as well as mobile compliant and we’re always glad to offer custom design for those who really want to stand apart from the competition.

While we encourage people to diversify their marketing strategies whenever possible we also strive to help folks keep from spending money frivolously when there is no need to do so. We hope this information has been insightful into some of the reasons why a real estate app might not be the best idea and that you will feel free to contact us should you have any real estate technology needs that we can assist with!

UPDATED FEATURE: Agent Roster

profiles

We’re gearing up for an exciting new year! As part of that we’ve been finishing up several refinements for our real estate website system. Specifically in this case our Agent Results pages for real estate team and brokerages. This updated layout features larger agent profile pictures (so be sure to login and update that photo to something new!) as well as a more streamlined and consistent data-set that put makes the pertinent info for each agent easy to read.

Next up you can expect to see improved agent profile pages as well as stunningly elegant property search results and details pages!
These sort of system updates have been part of our standard service protocol for years. We want our customers to be as successful as we can make them, so we don’t up-charge for every new function under the sun – we just keep making our websites better so that you can reap the benefits!

Are you a real estate professional who is ready to level up their game in the new year?
We can help! For over a decade we’ve helped shape the real estate technology industry; we have the tools and experience you need to seize your digital destiny!

A New Site Is The Answer

In retrospect to our previous entry “A New Site Isn’t The Answer” we’d like to offer you insight into times when a new site is in fact the answer.

Not to contradict ourselves of course, we want you to understand all situations are different and some times not having a quality website can be at the core of your world wide woes. While just having a website on it’s own is no cure-all method for instant success the importance of a strong and highly visible central hub for your digital presence can not be denied.

If you’re not sure about if you’re in need of a new website here are some reasons you may want to consider:

Back In My Day
Yes, we know dancing animated gif houses and auto-playing midi music was all the rage back in 1997…but if it’s been more than a few years since you revisited your website design chances are it’s long overdue. Even without considering the obvious changes in design trends that effect how the visual aspects of your site are perceived the technical side of web design must be taken into consideration as techniques and functionality change often in the world of web development.

Not Mobile
50% of all online traffic is now on a mobile device; that’s HALF of all the potential clients in the world who may be trying to navigate your site. Don’t risk losing out on such a huge chunk of the market – especially millennials! – just because your site is out-of-date. Google has already begun penalizing non-mobile compliant websites by removing their visibility in mobile based searches, so if your site isn’t mobile chances are it’s already being found less often.

Brokerages Free Lunch
Got a page on your brokerages website? Maybe it’s even got your name as part of the address? They mean well, but sadly if it’s not a website you control, where the leads come to you directly, where you are the showcase agent on every page and listing, you’re missing out. A picture and a bio on your corporate site is better than nothing, but it’s not going to give potential clients the confidence to choose you as the agent for them.

Penny Pincher
We know Realtors have a reputation for being spend-thrifts, and hey, that’s fine, nobody likes paying more for something than they have to pay. If the cost of getting your own site seems a bit much just stop and think about what the value of that expense really is: the most cost-effective means of advertising your services available. You see your website, when used properly, is more than just a digital business card – it’s a sales employee working to market you online 24 hours a day, seven days a week, 365 days a year.

In relation to the average costs of being in the real estate business ( licensing, fees, memberships, desk costs, etc ) your website is in most cases one of the least expensive parts of the machine that makes your success; by comparison is a tiny fraction of what you stand to make from each client you serve.

In the end it’s up to you to decide if a new website is the right way to go for you; there are certainly any number of places to get one built these days. Regardless of who builds your site it’s important to understand that a site alone is not a complete solution but merely another tool to help build your success. It’s easy to play the role of the barber and tell you that you need a haircut, but the truth is not every situation is the same and sometimes a new site is not the answer. We’d love the opportunity to speak with you about your current real estate marketing plans and how we can help make them even more effective!