real estate marketing

New Year New Focus

If you’re like us 2020 is already off to a RUSH!
That means more to get done at one of the already busiest times of the year; you can’t lose momentum or you’ll be completely swamped come Spring time.

Don’t Get Overwhelmed!
There is help!

Tour Real Estate Inc has provided the very best in real estate websites for over a decade and we’re excited to open our services to a wider audience! Many of you are already familiar with our powerfully dynamic website systems, but may not realize we offer other real estate support services to a select clientele.

This strategically focused assistance can help shoulder some of the burden of marketing yourself, allowing you more time to do what you really want to be doing: Moving More Real Estate!

  • Social Media Posting
  • Reputation Management
  • Search Engine Optimization Analysis
  • Content Creation
  • Graphic Design Services

It’s hard to get where you want to be without a plan. Let us help!
We would love the opportunity to speak with you about what you’re currently doing to promote yourself online, what’s working and what’s not, and create a roadmap focused on your success in 2020!

Real Estate Lead Funnel!

REALTORS®! New from Tour Real Estate – RealFunnel Sites!

These streamlined websites offer an elegant landing page to welcome your clients and feature amazing functionality without a big price!

Perfect for new agents, or agents who have a few extra domains laying around, these light-weight sites load lightning fast and help drive traffic to your main website, Facebook business page, and showcase your exceptional services.

No hassle! Hands off performance that just WORKS!
Way better than sending clients to Zillow to find some other agent, or just having your extra domains forwarding in (which does nothing for your search engine visibility!), RealFunnel Sites from TourRE get real results real fast without you having to do a thing.

It’s not just for real estate agents either!
We can develop these lightweight sites to help farm your latest subdivision, to target a specific niche market, or even to showcase your builder!

Interested? Ready to claim a bigger piece of your internet pie?
Pricing starts as low as $199! Let’s talk!

More Than The Best Real Estate Websites

One of the ways we excel beyond the amazing real estate websites we provide is through our personable service! Our clients are more than a case file and a paycheck – we care about your success! If something isn’t working, or if you just have ideas, we love talking shop!

We know that REALTORS® don’t want to be pressing buttons – they want to be moving more real estate! That’s part of why we began creating our system of real estate web tools over a decade ago; why we continue to develop new functions still. It may seem sort of strange in this technological age to find a business that isn’t just push button; we’re glad to say that we are such a business!

We understand that the agents we serve know the market in ways that we never can; so we’ve made is policy to listen to what they tell us they need. This is how we’ve developed such a robust variety of online functions – by giving our clients what they want. You see, we’re more than a pre-fab design house that hires out their work to some template factory. We have always written our own code, and while we offer many elegant template designs, we are also able to develop highly sophisticated programming to bring any ideas you may have to life!

Need a custom scheduling page for your office? No problem.
Have an idea for capturing a niche market? We’d love to talk!

We don’t limit your success – we seek to help enhance it!
If what you’re doing now isn’t working, or if you just have ideas, we love talking shop! Get in touch to find out how much more we offer!

New Real Estate Website Design

We’re happy to announce another new real estate website template!
This all new design includes all of the standard tools and functions you’ve come to rely on from Tour Real Estate combined with elegant design. Larger format pages have become the latest trend in web design and we’re providing this new layout to help you keep current on what’s hot. More than just an attractive design, you’ll find our websites to include some of the most powerful real estate searches online today.

Currently available in 5 color themes, each with multiple slideshow options this new template also includes a prominent search bar, calls to action on the homepage, and larger visual elements to encourage website visitor interaction.

Like all of our real estate websites this design comes ready-loaded with great content your visitors will be sure to love, and best of all most of it can be further customized by you to make it your own.

In addition this new design also includes a blog call right on your main page! Don’t worry if you’re no Hemingway, we take care of that for you. Our real estate web system provides a way for you to blog on your own if you want, but otherwise we include content from our free client blog once a month to help keep your website fresh and active.

Want more interaction? Need custom searches?
We can do ALL of that and more! Because we create all of our own code we’re not limited to what a real estate plugin can provide like many wordpress based sites. Whether you have specific MLS areas you want to focus on, certain price ranges, or any criteria available in MLS we can help shape your site around that unique market. Talk to Tour Real Estate Inc for the best in custom real estate website design today to see how we can help you!

Real Estate Apps: Consider This

As a provider of exceptional real estate technology for over a decade we’re often asked our opinions on current design trends and programs making their way throughout the industry.

We feel honored that so many well respected agents and brokerages would look to us as a source of insight into these items; as such make it a priority to be succinct with the information we provide. Whether it be just an agent asking if an email they received is a scam or more in depth questions about best SEO practices we’re always glad to talk with our clients and offer our knowledge towards their success.

One subject that has been a hot button item for a little while now is real estate apps!

We frequently get agents calling and saying “Oh this salesman that was in our broker meeting says we ABSOLUTELY have to have an APP! Gotta have it!” – which is exactly what someone selling apps would likely tell someone they thought might buy one.

So to help dispels some myths we’re putting together these quick points on why a real estate app might NOT be a good idea.

Cost
Apps are not cheap. Even when they promise and guarantee and offer payment plans. If you’re getting anything that’s not already pre-made for someone else it’s going to start around $5k and go up from there. Don’t forget, once it’s built it may still need updates and upgrades to stay current and functional.

Ease of Use
So you find a trustworthy developer, sign a contract, pay your money, and your shiny new app is ready to go…now what?
Well, you’ll need to get it approved and added to the google play and apple stores so people can find it. You’ll need to market the app so that potential users will even know it exists of course, and once they find it they’ll still need to decide if it’s something they want, install it and approve the permissions it needs before they can use it.

You STILL Need A Website
Even if your app goes off without a hitch the hard truth is there is still a large part of the population that will not use your app, even if they know about it. In fact, even if people are using your app you will still need at least the most basic of websites to legitimize yourself in the eyes of most clients and have any presence in search engines. It’s become as much a part of business as having business cards; while it’s never good to put all your eggs in one basket it also doesn’t make sense to just buy baskets because someone said you needed one.

A Better Way…
At Tour Real Estate Inc we provide truly mobile responsive web design! Nothing to download, nothing to install. You just tell your clients to go to your website and they’re greeted with a streamlined experience that puts your services as well as your listings on display in an attractive and easy to view format.  You’ve only got to promote your website – as you should be doing anyway – with less cost and time investment than any app could offer. We currently have several elegant real estate web design template that are fully optimized as well as mobile compliant and we’re always glad to offer custom design for those who really want to stand apart from the competition.

While we encourage people to diversify their marketing strategies whenever possible we also strive to help folks keep from spending money frivolously when there is no need to do so. We hope this information has been insightful into some of the reasons why a real estate app might not be the best idea and that you will feel free to contact us should you have any real estate technology needs that we can assist with!

UPDATED FEATURE: Agent Roster

profiles

We’re gearing up for an exciting new year! As part of that we’ve been finishing up several refinements for our real estate website system. Specifically in this case our Agent Results pages for real estate team and brokerages. This updated layout features larger agent profile pictures (so be sure to login and update that photo to something new!) as well as a more streamlined and consistent data-set that put makes the pertinent info for each agent easy to read.

Next up you can expect to see improved agent profile pages as well as stunningly elegant property search results and details pages!
These sort of system updates have been part of our standard service protocol for years. We want our customers to be as successful as we can make them, so we don’t up-charge for every new function under the sun – we just keep making our websites better so that you can reap the benefits!

Are you a real estate professional who is ready to level up their game in the new year?
We can help! For over a decade we’ve helped shape the real estate technology industry; we have the tools and experience you need to seize your digital destiny!

You Don’t Need A Website Anymore…

move more real estate
That’s right! You heard us!
You don’t need a website anymore….
You need 5 of them!

Did we have you going? Maybe even for a minute?

Fact is the rumor mills are alive with Z flag wavers broadly proclaiming that individual real estate agents and brokers should just throw in the towel when it comes to having an online presence…but is this true?

While big box websites like Zillow, Trulia, and Realtor.com are powerhouses to fully be reckoned with – often dominating google search results even for local searches – does that honestly mean there’s no longer any reason to have your own website?

Don’t break out the kool-aid cups just yet! The answer is a resounding NO!

If anything it may be even more important now to not only have a website of your own but to also make sure that it stands out from the competition and positions you in a place to show the uniqueness of your own brand. It even makes sense to have multiple websites to increase your overall online footprint and capitalize on niche markets that the big box boys might have missed!

While the peanut gallery may say – and is right – that there are a million places where a potential client can search and find houses, that is not what your website should be all about. It never has been, and it never should have been. Your website not only serves as digital business card, lending legitimacy and credibility to your services, but also should function as a means for you to distinguish yourself from the myriad of agents in your area.

You can accomplish this by doing things like making sure to have a page about yourself, reasons why you love the area, or even a local area resources page of links. Even a templated website can serve to set you apart if it allows you to control your content – the key is using it!

are they finding you?

No one can deny that new home buyers are using technology to handle the process of finding the home they want themselves it’s never been more important for agents to show themselves to be the authorities in their industries and areas.

Claim this position by leveraging social media, using extra domains you may have to work a niche market through lead capture pages, and get out there in the community itself to keep your ear to the heartbeat of the cities you serve.

Need help?
Ready to seize your digital destiny and start building equity in your own success? We’re here to make it happen!