TourRE: New Virtual Videos

We here at Tour Real Estate Inc are constantly striving to provide our customers with the latest in new real estate technology. As many of you already know video is the big hot button item in the online world of marketing. With the advent of Google Glass and other technologies video is really becoming something you will want to make use of soon. As part of this coming trend we are looking to get your feedback on a new project we have begun. Watch the video below for more specific details and tell us what you think!

In short these new video style tours will allow you to take professionally shot photographs of your listing and turn them into a high quality video  – what’s more you’re not just showing the home, you’re showing off your services as well. Every buyer or seller wants to work with an agent or broker that is set to impress; this is one way to really wow your client.

A little camera shy? Just don’t have the time to get into the studio? We also will be able to provide stand-in actors and voice overs to help save you time or for your use in case you get lock-jaw when talking to a massive global video audience.

Once produced your finished video will be available for download to you so that you can place it anywhere you like – upload it to Youtube, embed it on your website, and distribute it on any of your social networks. We give you the video so that you can be in control of your own marketing.

Want to do video testimonials, or other buyer/seller advertising? Custom real estate video’s are available! Hype your own services, produce tips for new clientele, and wow them with commercial quality video for your message.

We’d love to get your feedback on this new concept! Comment below or contact us directly to let us know your thoughts or if you might be interested in getting your own video package started!

We Move Real Estate – and Our Office!


We’ve Moved!

Update your address books – we’re in a brand new office here in Meridian, Idaho!  Same amazing real estate technology services in a great new location!

For over a decade Tour Real Estate has provided the very best online marketing for real estate agents in the Northwest; we continue that vision today.

We have many great developments in the works for the coming year and want to thank all of our customers who have enjoyed our sterling services so far – you have helped make us great!


For payments and meeting arrangements our NEW office is located at:

Tour Real Estate Inc.
1406 N. Main St. Suite 109
Meridian, Idaho 83642

Not a Tour Real Estate customer yet? Why not!?
We provide some of the best, most dynamic real estate websites available on the planet! More than just templated websites we also specialize in custom REALTOR® websites for individual agents and brokerages. Connected Socially? So are we! We love helping real estate professionals make the most of today’s popular social networks – visit our website today to get just a taste of what we have available.

Build Your Social Media Army

realtor social mediaSocial media is the fastest growing method for increasing your digital footprint and gaining exposure for your listings and services. More people begin their search for homes, and for qualified REALTORS® online than ever before. To reach this crucial market you need to be highly visible amidst the ever growing tide of real estate professionals online.

In a previous post (brokers) we discussed how TourRE’s powerful website system can help you get all of your agents main web portals connected to your brokerage for optimal online visibility. But even if by some horrible possibility you or your agents don’t have our real estate websites there is still much you and they can do to benefit from social media.

Here’s some tips to turn your agents into a social media army:

Ask them to LIKE and/or follow your company pages and profiles.

Ask them to LIKE, share, or comment on the things your company posts.

Ask them to share a link to the company website as a status update.

Ask them to invite their friends to follow your company pages/profiles.

If they have Google accounts make sure they visit your company site and give it a +1.

Encourage your agents to post their listings and links on the company social profiles.

Get your agents to write articles for the company blog.

Offering your agents special incentives for helping to bolster the brokerages social presence isn’t unheard of either, although in all honesty by them participating in the offices online success they are truly already the recipients of a reward all it’s own.

Social media interaction from individuals is one of the biggest ways to really see results online; these social signals are gaining importance in how search engines rank your websites – what’s more, through social media you are increasing real human interaction independent of  the search engines help. Every agent online makes a difference and with just a little interaction on their parts you can potentially see immense returns.

Have questions about using social media for real estate? TourRE can help! We’re always glad to talk shop and we offer some of the most affordable social media management services online today!

UPDATED Realtor Website Function: Social Links

Due to your requests we’ve now updated our social links function in our client toolbox. Originally designed to allow our user agents to easily link out from their main websites to popular social networks, this function has quickly gained popularity among our more tech savvy users who know the importance of having everything connected.

So what’s new?
Our most recent available social networks are Google Plus and Pinterest. If you have active accounts there that you are using you can now link out to them by simply pasting your profile url into the toolbox in the proper place.

What is Google Plus?
While the jury is still out, many people jokingly refer to Google Plus as the social network that’s not there. Well, it may not be quite there YET but it is well on it’s way. With Google moving it’s “Places” function into Google Plus “Local” the search engine giants new social network will soon be playing an even bigger role on how consumers find things locally. Combine that with it’s AWESOME video chat functionality called “Hangouts” and no one can argue that Google Plus is well poised to begin a social takeover.

What is Pinterest?
Pinterest is the hottest new social sharing site. Mainly consisting of images, video is also supported, this new network encourages users to find amazing things online and “pin” them to their own digital walls. As this network is almost solely visually driven it is not only extremely powerful ( if done right ) but also very easy to get lost in.

Are you a REALTOR® with questions about social media? Tour Real Estate can help you make sense of the online world, including today’s most popular social networks. With search engine rules changing every other day man experts are suggesting that a strong social presence may be the best way to insure a stable digital presence and maintain exceptional customer service online.

REALTORS: Think you don’t need a website…?

With the economy still in a sluggish state the cost of doing business seems like it’s at an all time high and this leaves many real estate professionals looking at whether they can afford to maintain their online presence, or if it’s even worth doing so.

The fact is that just having a website – even if you decide to “set it to flow and let it go” – has become almost EXPECTED if you are going to be in the business. Much the way business cards are still, or the way yellow book ads once were, so a website is today.

Now, it’s no secret, Tour Real Estate Inc offers some of the most powerfully dynamic real estate websites on the planet. Our sites feature full content control, social media integration, and multiple great listing marketing tools. But even if you choose to simply have us set up a website and you never touch it again ( which we really don’t recommend for the best results! ) there are a myriad of reasons to at least have a website.

Over 80% of potential home buyers and sellers begin looking online before they ever even think of talking to a REALTOR®. Much like the lottery, if you aren’t playing you have NO chance to win your share of this market.

 

Keep up with the competition. Just about every agent or office with any clout has finally gotten hip to the internet “fad”. To even hope to break even with your local competition you need to be online. Without at least the facade of technology on your side buyers and sellers are a lot less likely to take you seriously – or be able to even find you at all.

 

Better exposure. For your listings, for your services, for your clients homes! By having a website you are able to add one more visible place to present your listings, and to leverage potential sellers. The internet is recognized as one of the top ways to advertise and your clients know this. Would YOU hire a real estate agent that wasn’t using all of the latest available methods to help you when it came time to buy or sell?

 

Your Broker will love you. Did you know that by linking to your office website you are helping them gain better exposure online? It’s true! What’s more by having a TourRE website you can automatically display listings from your office, helping gain digital exposure for every single listing they have. Tell the boss we said they owe you lunch!

 

the market won't come to youExpand your market. The internet is a global network. Your website is visible far beyond the local area you serve. By customizing our already powerful website functions you can expand your potential marketing reach to include people looking to relocate to your area. Add social media into the mix and you can exponentially increase this benefit.

 

dolla dolla bills ya'llSave time and money. A real estate website allows you to showcase your listings, your offices listings, HUD’s, Bank owned homes, and the newest listings with absolutely NO effort on your part. Those resources are there 24/7 for clients and potential clients to make use of. Having a site online allows you to turn even quick handshakes into possible leads – you may not have more than a moment to talk to someone but it’s always easy to say “Hey if you need to search for homes here’s a place where you can do it for FREE…”

But WAIT. Isn’t having a website actually COSTING me money?  Well, yes it is, but how much more time and expense could it be saving you? Rather than having to hit the streets wasting gas, or spend cash on print ads, or spend time researching listings you can send clients to your site where they can find out all they need to know. When actively used as a marketing tool a website can free up countless hours of time and hundreds of dollars in costs. In addition, by having so much automated by your site you can provide a much higher level of service with nominal effort.

The list goes on but after these key points is there really any reason to question the fact? If you are in the business of real estate you need to be online.

TourRE is glad to be a part of the return of real estate! For over 10 years we’ve been at the forefront of real estate technology and are excited to continue to grow by helping agents and offices reach their full potential online. We offer a variety of services including templated and custom web designs, as well as social media management for REALTORS®, lead capture websites, virtual tours, and more. Contact us when you’re ready to get in the game, or, if you’re already playing along talk to us to see how we can improve your score!

REALTORS: Social Networking Success

The game has changed, but there’s still a lot to be said for a good name.

Technology has revolutionized the way real estate is done; this can both be your biggest challenge and your greatest asset. For a short while SEO alone offered a refuge for the small but determined individual, but with the recent changes to Google’s search algorithms the stability of those methods has come into question. While a firm foundation in solid search engine optimization is still the best place to start, in this increasingly competitive market you need a little more to get ahead.

Enter social media.
Unless you’ve been living under a rock you’ve heard about Facebook, Twitter, and some of the other big boys of the social world online. You are likely already using at least one of these type of networks for personal use. And you’ve heard of others using these systems to increase their real world interactions and to create more business – you may even have business account setup – but aren’t really sure what they’re supposed to be doing to help.

Here are some things to consider when evaluating your social networking strategy:

realtor social managementSocial media success is a lot more than just a lot of icons on a page. Just having profiles setup on those sites really isn’t enough.

It’s called social networking for a reason. It works most effectively when all of the elements are interconnected and working together. It’s a fact, over 80% of all potential home buyers look online before they even think to start working with a REALTOR® and social media can help you improve your chances of being the one they choose.

More and more people these days will search and skip right past the first few results to see what returns show up from social networks. Many are even simply skipping a search engine altogether and searching directly ON the social networks in question.

The question is: what will come up when they search for YOU? Is what they find best serving your goals? If you’re not sure you may need to more closely examine how you are presenting yourself online.

You see, what shows up in those social results is just as important (maybe even more so) than the fact they show up at all. There is nothing more embarrassing or sad than clicking a link to a blog or twitter profile only to see “Last Updated, March 9, 2010”; the only thing close is to visit a profile and see nothing but the bare bones information or “coming soon” promise.

So the first best tip would be: if you’re going to have a profile on a social network USE IT. Make sure it is up to date – or if you don’t intend on updating it frequently make sure the content and information you put there will stand the test of time.

The last best tip would be: USE the social profiles you have. (sounds similar to the first tip doesn’t it?!) Social media, like your website itself, is just a tool and like any tool it can’t help you if you don’t use it. A $5,000 titanium alloy hammer will sit in the box and never drive a single nail if it is not used; the  same thing applies to social media.

Social media can help you increase your digital footprint and gain more exposure for your website, listings, and services, but you need to make sure all your profiles are connected and presenting a consistent message.

Even in this technology driven industry word of mouth is still one of the most powerful ways to gain referrals and new clients. Social media is the digital form of word of mouth. If you are providing great content and maintaining interaction levels with your follower base you may soon be amazed at the fact that they are the ones driving the success of your efforts online as much as yourself.

By leveraging these networks and nurturing your audience you can in essence custom tailor the face you present to the world online. Isn’t it best then to make sure you’re wearing your best winning smile?

Have questions about using social media? Too busy to blog? Too tired to Tweet?  We can help you understand social network marketing and even offer a number of social media management services for today’s progressive real estate professionals. Contact us to find out more!

Realtor Video Feeds from Youtube

What’s new? How about a Youtube Homepage Module?! You can now add your most recent Youtube video to your homepage. This function updates automatically any time you post a new video and adding this module to your websites main page allows you to share videos from your real estate Youtube channel with no extra effort.

It’s simple to add: Login to your Client Toolbox and click Social Links on the left. Make sure you’ve entered your Youtube channel URL (make sure you use the proper URL format displayed). Once that is entered just visit the Customize Homepage Content and add the Youtube module from the available default modules there.

Just one more feature for our dedicated real estate website customers – provided at no additional cost! Find out more about all of our great website functions by visiting our main real estate website page.

Get out there and make some videos and enjoy!