Updated Functionality: Area Links!

real estate web design

We are constantly developing new functions and revisiting old ones to insure they are up to current web standards and also as easy for our human visitors to use as it is for search engines to find.

Our Client Toolbox has allowed our customers to display great helpful links for years now.

They’ve always been able to turn links on/off and edit any of the links in our extensive database or even add links to highlight their own partners.

Now we’ve taken that same powerful functionality and re-skinned the front-end experience to condense it down into an easier to navigate and more mobile friendly format. This is provided at no additional cost to our customers as just one way that we excel in serving.

If you’re not a Tour Real Estate customer we’d love the opportunity to talk with your about your real estate marketing goals and how a website is the most effective part of creating a powerful online strategy.

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Updated Real Estate Website Template!

realtor websitesYes indeed!
We are always in a state of development and revisiting our code to improve on it. It’s part of what’s kept us moving more real estate for over a decade, and this year is no different!

As many of you may know having a website that is mobile friendly is extremely important. About 50% of all web traffic these days comes from people using a phone or other device; as such it’s crucial for your website to be ready to receive those visitors!

We’ve taken one of our older classic templates The Oaks and re-imagined it for this new format. It still features some of the unique things that you loved about the old design but it’s been remade for mobile to look even better! This template features our great search bar prominently on the main page and also includes listings from your own pool or your office right on the home page.

Take a look at this latest upgrade and get in touch if you need a website that’s ready to move!

New Real Estate Website Feature: Assigned Testimonials

As part of our on-going mission of constantly refining and improving our system we’ve recently add some great new functionality to our testimonials section.
Many of you know, earlier this year we made our testimonials even easier to enter and edit by making them able to be organized via drag-and-drop. Now we’ve improved this function even more for real estate teams and real estate brokerages by providing a means to assign the testimonial you’re creating to a specific agent.

real estate websites

We love making our system even better and passing the improvements on to our real estate website customers! It’s one of the things that sets us apart from other development houses: we listen to our customers. If they have a need and we can provide it, we’re glad to spend a few clock cycles on getting it done so that we can improve our system for all it’s users.

More than websites in a can, we’re a local and highly experienced real estate technology company; we’re happy to be able to provide something unique for those who call on us!

Do you need a real estate website?
Whether it’s for a single agent, a team, a brokerage, or even a builder – if it’s real estate related we can build an effective web presence for the world to see!
Contact us to start realizing your vision for success today!

Real Estate Apps: Consider This

As a provider of exceptional real estate technology for over a decade we’re often asked our opinions on current design trends and programs making their way throughout the industry.

We feel honored that so many well respected agents and brokerages would look to us as a source of insight into these items; as such make it a priority to be succinct with the information we provide. Whether it be just an agent asking if an email they received is a scam or more in depth questions about best SEO practices we’re always glad to talk with our clients and offer our knowledge towards their success.

One subject that has been a hot button item for a little while now is real estate apps!

We frequently get agents calling and saying “Oh this salesman that was in our broker meeting says we ABSOLUTELY have to have an APP! Gotta have it!” – which is exactly what someone selling apps would likely tell someone they thought might buy one.

So to help dispels some myths we’re putting together these quick points on why a real estate app might NOT be a good idea.

Cost
Apps are not cheap. Even when they promise and guarantee and offer payment plans. If you’re getting anything that’s not already pre-made for someone else it’s going to start around $5k and go up from there. Don’t forget, once it’s built it may still need updates and upgrades to stay current and functional.

Ease of Use
So you find a trustworthy developer, sign a contract, pay your money, and your shiny new app is ready to go…now what?
Well, you’ll need to get it approved and added to the google play and apple stores so people can find it. You’ll need to market the app so that potential users will even know it exists of course, and once they find it they’ll still need to decide if it’s something they want, install it and approve the permissions it needs before they can use it.

You STILL Need A Website
Even if your app goes off without a hitch the hard truth is there is still a large part of the population that will not use your app, even if they know about it. In fact, even if people are using your app you will still need at least the most basic of websites to legitimize yourself in the eyes of most clients and have any presence in search engines. It’s become as much a part of business as having business cards; while it’s never good to put all your eggs in one basket it also doesn’t make sense to just buy baskets because someone said you needed one.

A Better Way…
At Tour Real Estate Inc we provide truly mobile responsive web design! Nothing to download, nothing to install. You just tell your clients to go to your website and they’re greeted with a streamlined experience that puts your services as well as your listings on display in an attractive and easy to view format.  You’ve only got to promote your website – as you should be doing anyway – with less cost and time investment than any app could offer. We currently have several elegant real estate web design template that are fully optimized as well as mobile compliant and we’re always glad to offer custom design for those who really want to stand apart from the competition.

While we encourage people to diversify their marketing strategies whenever possible we also strive to help folks keep from spending money frivolously when there is no need to do so. We hope this information has been insightful into some of the reasons why a real estate app might not be the best idea and that you will feel free to contact us should you have any real estate technology needs that we can assist with!

UPDATED FEATURE: Agent Roster

profiles

We’re gearing up for an exciting new year! As part of that we’ve been finishing up several refinements for our real estate website system. Specifically in this case our Agent Results pages for real estate team and brokerages. This updated layout features larger agent profile pictures (so be sure to login and update that photo to something new!) as well as a more streamlined and consistent data-set that put makes the pertinent info for each agent easy to read.

Next up you can expect to see improved agent profile pages as well as stunningly elegant property search results and details pages!
These sort of system updates have been part of our standard service protocol for years. We want our customers to be as successful as we can make them, so we don’t up-charge for every new function under the sun – we just keep making our websites better so that you can reap the benefits!

Are you a real estate professional who is ready to level up their game in the new year?
We can help! For over a decade we’ve helped shape the real estate technology industry; we have the tools and experience you need to seize your digital destiny!

Tips for New Real Estate Agents

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Just starting out in a new career can be a little daunting!
It’s an exploration into unknown territory, and quite honestly there is a lot at stake, but it can be exciting too! New things to do, new challenges and the potential of course for success. How you define your success is up to you – whether it be the number of sales you make, or the number of lives you touch – but regardless of how you envision it we’ve put together some tips to help those of you who are just starting out in real estate.

Find the Right Company
Just like Link found out: It’s dangerous to go alone. By pooling resources with other experienced agents you are much more likely to find success, and to do so more easily. Talk to other agents you know to see where they’re at and what they like about their brokerage. Consider all the options and benefits they offer to make an informed decisions – and of course listen to your heart.

Seek Out a Mentor
Obi-wan had Qui-Gon Jinn, Luke had Yoda…great teachers can make great students and it really does help to have someone to help guide you along the way. The value of the knowledge you’ll gain from working with a more experienced agent can not be underestimated. Finding a mentor is similar to the same process your potential clients must go through: look for someone that matches your personality, has a proven track record of success, and who is knowledgeable in the areas you want to grow towards.

Be Realistic
Everyone wants to be a success and to do well but the fact is, you’re not going to be a Top Producer in the first month. Likely not even in the first year.  Before you even graduate from your continuing education classes start building a business plan for your career that includes realistic goals and obtainable milestones. Also be realistic in your strategies, as a new agent it’s not likely you’ll need to spend thousands of dollars on personal branding right up front. Take some time, learn the ropes, and when the time is right go big.

Get Out There
One of the easiest ways to make new clients and to hit the ground running is to get out in the community. Be sure and tell friends and family about your new career path, get involved in civic and community events where you can sponsor a table or hand out promotional materials. Hold a bake sale. Volunteer to run your offices open houses ( yes we’re serious ). Anything that will get you connected to the area you serve and put your name out there in a positive way is a great start.

Never Stop Learning
This is key to success on any path, whether it be real estate or any other industry. Don’t rest on your laurels. Stay up to date not only on the latest laws but also the latest trends that effect your client base. Take extra courses if your brokerage offers them, attend local seminars from marketing companies to sharpen your sales game – for those who are determined to improve themselves there is never an obstacle too large to overcome.

Puzzled? Feeling lost? Not even sure where to start?
If you’re a new agent – or even an old one! – we would love the opportunity to talk with you about your plans for success and how we can help you achieve them. The websites we provide are just one tool of many that you will want to put to use in order to generate business and serve your clients.

Real Estate: The Secret to More Leads

It’s a common misconception: If you build it, they will come. Unfortunately that field of dreams ideal doesn’t work when it comes to the world of websites; truly it hasn’t worked for some time. Years ago, when the web was new, there were relatively few people actively using the internet and thereby fairly low competition. These days all but the most behind the times brokerages have at least a nominal online presence and the competition has gotten FIERCE – to have any hope of getting your share of this lions market you need to be online and bringing your A game.

One of the best ways to do that is by using social media and channeling all of your traffic to the best place for it to go – Your Website.
So how do you make that happen?

You Gotta Work It!
You could be the best REALTOR® in the world and if you don’t tell anyone about it they will never know. The same can be said for your website. It’s out there on the web with a billion other websites, all trying to be number one in the search engines. Your best bet to eliminate some of that noise is to refer real live people you know to your website from the get-go. Tell all your friends, tell your family, look up old high school buddies – shout it from the mountain tops! However you choose to do it, whether it be social media, coffee meet ups, or even print marketing – you’ve got to let people know you have a site if you want them to use it. The website that works the best is the one you promote the most.

More Traffic. More Leads.
It’s really that simple. It comes down to numbers. If your site isn’t getting traffic you won’t be getting leads. If your site is already getting traffic and you’re still not getting leads that tells you there may be problems in what visitors are finding – or not finding! – when they hit the site itself. So how does one get more traffic? Start by telling people about your site as mentioned above, from there get active in local community events to find sponsorship opportunities, put out door hangers, post local classified ads, and leverage social media. Make sure you include your website address on every piece of advertising you create, whether it be printed or digital. Focus your online efforts by stopping posting links to the big box real estate sites to show your listings; send those links to your website instead.

Be Active and Helpful.
Whether it be on Facebook through answering questions or making insightful posts in groups on a regular basis ( you ARE active in local Facebook Groups, aren’t you?! ), or publishing articles on LinkedIn you should do whatever you can to establish yourself as a resource to the people you’re connected to. Become an authority in your field by creating useful information and helping those you engage with to accomplish their goals and overcome challenges – you will gain more trust and a better reputation through being of service to others than through any spammy or self-serving methods. At some point someone who is thankful may want to “pay you back” for being so helpful; rather than ask for money or coffee just politely ask them to leave you a kind review or to keep supporting your online efforts by liking or interacting with your posts.

Establish a Routine – and Stick To It!
The biggest place any advertising efforts, particularly on social media, fail is in consistency. So post daily and interact often, the worst thing for people to see is a page that hasn’t been updated in years. While still not yet a major factor, one of the growing indicators of importance in search engines is incoming traffic numbers and one great way to boost that is by channeling your audience to your website. Do this by posting quality content and always, always, including a link to your main domain. It’s easy enough to do at first when you’re new to social media, it’s the sticking with it month after month that can be a challenge but it’s also what makes the effort pay off.

Do you currently have a real estate website that’s under performing? Maybe you’re just not satisfied with a page and a paragraph on your office site, or some freebie site from your national office, no matter what the reason we can help you step up your website game and move more real estate! We would love the opportunity to talk with you about what you’re currently doing and how it might be improved to help you get optimal visibility online. Contact us today to see how we can help!