A New Site Isn’t The Answer

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It’s a story we hear from time to time having worked in real estate technology for over a decade: an agent who has had a website for some time calls to complain about a lack of leads or to cancel their service just because they “aren’t getting anything out of the website”. There are even others still who are happy with their website overall but are easily lured astray by fast talking salesman with an arsenal of buzzwords and pockets full of urgency. While we’re glad to real estate professionals in whatever direction they are seeking success but it’s hard not to ask them out right: “Well, what have you been putting INTO your website?”.

See, it’s easy to complain about a lack of results from the work you didn’t do, and unfortunately more times than not the thing not working…is the website owner. You see simply having a site and just being online isn’t enough – it never really was – and just having a site that no one knows about ( that you’re also not actively telling people about ) is the surest way to get lost in the online noise.

We understand agents want to be selling real estate, not pushing buttons all day, but as a website owner and businessperson having at least some nominal involvement with your digital presence is a must. There are any number of systems that promise “set it and forget it” solutions to automate your advertising – but their quality is sub-par to say the least. And while there are any number of things you can and should be doing to promote yourself online the topic we want to touch on here is some of the reasons you may have not thought about in regards to switching your website to a new provider.

Change of Branding
Let’s change their coffee to brand x and see if they notice….oh believe me, they’ll notice! A sudden change in look or layout can be a real shock to website visitors who have visited your site lately, and for long term users of your site a change in the functions that they’ve come to depend on can also be a big disappointment. If you’re changing web systems make sure to keep your brand looking as consistent as possible – this is no problem if you’re migrating to TourRE as we offer excellent custom real estate web design to accommodate any need.

Loss of SEO
The age of your domain, and it’s contents play a large role in your search engine visibility. Sudden changes to your content, loss of data or meta-info, changes in link structures and other technical items in the code that makes up your website itself can really knock your SEO for a loop. If you’re changing web providers be prepared to not only disappear from the radar for a short time but possibly even having to start from square one in gaining good position in search results. This is even more true if you change the actual URL of your site.

Learning Curve
Even if you are fairly tech savvy there will always be a learning curve when you switch to a new system. No matter how intuitive a website is there is always a little down time involved in learning how to use the new tools you’ve acquired. Things that were once fairly easy to do like adding custom pages or links may now be unfamiliar.

Over-promising and Under Delivering
So you’re excited about your new site, you’re learning how to use it….three or four months go by…and the honeymoon is over…and you’ve got this great new site that you’re still sort of excited about, that may or may not do what your old site did, and may or may not cost as much or more than your old site — and! it’s performing just as poorly as your old site. What gives?! Well, in some cases you bought the sizzle instead of the steak and the new website simply does not do what the nice salesman promised – in other cases it’s the unfortunate fact that: you get out what you put in.

You’ve got to work the market for your marketing to work for you – let us help!
It may seem like strange to hear us not yell from the mountain tops “OUR WEBSITE’S ARE THE BEST!!!” ( and we believe they are ) but at the end of the day the website that does the best is the website you use and promote the most.  We’ve seen basic html websites outrank sites that people have thrown thousands of dollars at and it all comes down to how much promotion the website receives. Ready to get started? We’d love to talk with you about your ideas!

 

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