Excited about that new listing?
Anxious to show it off to the world and get to work for your client?
Before you make that next post, ask yourself:
Why am I sending potential clients off to Zillow or Trulia where they will see ads from competing agents?
It’s a common mistake for real estate agents on social media – posting links to their tour provider, or to zillow, instead of their own website. ANY time you post on social media – especially if it’s one of your listings – be sure to include links to YOUR website. Linking to those big-box stores just makes them stronger…and is literally marketing for someone else!
Your website should be the central hub of all your online activities; it is through leveraging it’s connections from social media that you can see an increase in overall traffic, so include links to listings on YOUR real estate website. After all, they may not follow the link, but they don’t even have the option if it’s not in the post!