Did we have you going? Maybe even for a minute?
Fact is the rumor mills are alive with Z flag wavers broadly proclaiming that individual real estate agents and brokers should just throw in the towel when it comes to having an online presence…but is this true?
While big box websites like Zillow, Trulia, and Realtor.com are powerhouses to fully be reckoned with – often dominating google search results even for local searches – does that honestly mean there’s no longer any reason to have your own website?
Don’t break out the kool-aid cups just yet! The answer is a resounding NO!
If anything it may be even more important now to not only have a website of your own but to also make sure that it stands out from the competition and positions you in a place to show the uniqueness of your own brand. It even makes sense to have multiple websites to increase your overall online footprint and capitalize on niche markets that the big box boys might have missed!
While the peanut gallery may say – and is right – that there are a million places where a potential client can search and find houses, that is not what your website should be all about. It never has been, and it never should have been. Your website not only serves as digital business card, lending legitimacy and credibility to your services, but also should function as a means for you to distinguish yourself from the myriad of agents in your area.
You can accomplish this by doing things like making sure to have a page about yourself, reasons why you love the area, or even a local area resources page of links. Even a templated website can serve to set you apart if it allows you to control your content – the key is using it!
No one can deny that new home buyers are using technology to handle the process of finding the home they want themselves it’s never been more important for agents to show themselves to be the authorities in their industries and areas.
Claim this position by leveraging social media, using extra domains you may have to work a niche market through lead capture pages, and get out there in the community itself to keep your ear to the heartbeat of the cities you serve.
Ready to seize your digital destiny and start building equity in your own success? We’re here to make it happen!