REALTORS: Reasons Why Your Social Media Falls Flat

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Social media social media social media – boy it sure it a hot topic these days isn’t it?! Guru’s and mavens popping up left and right, all experts – as of this month – in the great unquantifiable thing that is the silver bullet to kill your marketing monster.

We apologize for all of them. Fact is though social media is one of the most cost effective ways for you to get the word out about your services – especially if you’re bold enough to take it on yourself. To help you towards your goals we’ve put together  a quick list of common mistakes for the medium; feel free to pass them along to your page manager, guru, samurai, jedi WHATEVER they call themselves as they are likely making the same mistakes.

Not having a goal.
It’s hard to hit the mark if you don’t even have a target. Make sure before you begin your journey in social networking, or hire a ‘professional’, that you have an actual goal in mind. Whether it be simply getting more visibility, getting more sales, or increasing traffic to your website. It’s a lot easier to know if you’re getting there if you have an idea where there is.

Not using social media.
Kind of mind blowing isn’t it?! But if you’re not actually USING the platform how can you expect it to DO anything? Go to the store, buy some eggs, take them home and put them on the counter – now sit there and stare them and berate them for not becoming an omelet. Let us know how that turns out – same thing in social media.

Not understanding likes don’t equal sales.
Visibility is GREAT! People liking your stuff makes you feel happy and fuzzy warm that you’re LIKED….but it doesn’t sell a single unit. And if you’re expecting it to, you may want to refocus your overall marketing plan. Social media advertising is NOT like the advertising agencies of old. Marketing here doesn’t always equal sales, but it can build the relationships that drive sales and improve customer service.

Not shutting up.
B-But…you…you said I needed to post a lot in one of those other blog entries! Actually, I said you need to post consistently; there is a difference, but that’s not the point to this item. The one most common mistake users of social media make is only talking about themselves or their product. People are hit with thousands of pieces of advertising every day. I can assure you not one single potential customer wakes up in the morning looking forward to being spammed or advertised to.

Be sure to diversify your content, don’t just make it about you or your product. Mix in other inspirational, humorous, or interesting information. Be absolutely certain you answer and interact with every single fan that takes THEIR time to engage with your digital presence. There are a billion faceless companies they can look up if they are wanting anything less.

Not being consistent.
Mentioned this above, so this point will be quick. Setting it and forgetting it only works if you’re using one of those rotating ovens. When you post consistently you not only can more easily target your audience but you also are creating momentum for better exposure.

Not focusing.
Trying to do it all is the best way to fail at everything. Pick the social media platforms that best fit your marketing plans and your ability to manage. There is no value to being on 100 social platforms if you are only actively updating two of them. Nothing is more embarrassing to a page owner or disappointing to a visitor than getting to a page or profile and seeing ” Last Updated June 2011″.

You guys are big meanies!
Well…I guess you might think that, but really we just want to help you build real success through social media. Nay-sayers and smoke blowers are killing the industry; many professionals are beginning to simply opt out of it all together. We think that’s a real missed opportunity! Have questions about social media, your real estate website, or how to best use them altogether? We’re glad to help!

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