It’s the holidays at last; for many that means time to turn off the cell phone and put business aside to focus on other things. And while that is certainly true, the holidays and these colder months do tend to be slower months for real estate, so there’s no reason to just toss away productivity altogether.
It’s a good time to make the most of some extra down time in order to get a running start on Spring. If you make the most of the available time you may be surprised to find you’ve already gotten a jump on making sure the coming year is a prosperous one. Here’s some ideas:
Rejuvenate and Re-evaluate.
Take some of that time for you. No,REALLY. By not taking care of yourself you only make it harder to find the strength and motivation to do the things you must. It’s also good to take time to reflect on the current state of your business as well as where you want it to go. Give some thought towards what you can DO to make those things happen.
Clean out the cobwebs.
The ones in your contact database. We know we know! UGH! Contact management. Yeah, it’s tedious, but having an updated and current list of valid contact will only help you focus your marketing efforts more efficiently. It wouldn’t hurt to take the time once your list is clean to go ahead and get a spring time or new years mailer ready to go as well. Don’t just throw out old leads – in many cases buying cycles come back around, so even if they’re not buying now they may be in the future, or looking to sell.
Spin Some NEW Webs.
When was the last time you looked at your own real estate website? When was the last time you edited or added anything to it? Block in some time to take a look at your website and review the information there to make sure it is current and geared towards your target audience.
No, not for gold…although, maybe of a different kind.Holiday prospecting isn’t limited to Christmas cards! With SO many networking and social events going on this time of year it would be crazy not to get out and make the most of at least a few of them! You may be surprised to hear this from a tech company but face to face time is still one of the most powerful methods of gaining referrals and making new clients around. If nothing else it’s generally a way to get some great free food and beverage!
Lay the groundwork for the coming year.
Do you google yourself? Admit it.
If you don’t you probably should. Better yet, do that first then google your competition. Study and follow and learn. Take what is good from what they are doing and combine it with whatever it already successful for you. It may be a good time to start learning some of those social media marketing skills that you’ve been putting off – it’s only going to become more important next year.
Write your 2014 business plan. On paper. With a pen.
Take your ideas and desires for the coming year and write them down on paper. This tactile experience allows you to let your imagination go wild – sketch, draw, doodle – take the ideas in your head and just get them all out in ink. Now take the best of those and put them in bullet points to be your goals. Put these plans and goals some place near where you work to keep them in mind. They can be as simple as “get an updated wardrobe for meeting with clients” or as big as “be a million dollar producer”. Think about what you want, SEE it in your mind, and then build the things you need to make it happen.
If your plans for the new year include a new real estate website – or even revamping your old one – we’d love to talk to you!