If you build it, you have to TELL them about it, they will not simply arrive at your door. Field of Dreams was a great movie, but it makes for a terrible marketing plan.
With millions of real estate websites online – including major global brands like Zillow and Trulia – all competing for the front page of Google you’ll need all the leverage you can get if you want to capture the lions share of this rapidly moving, technologically driven, industry.
Here are a few good tips to get you started:
Create an easy to use, highly search engine friendly website.
Start a blog – write relevant and interesting content; write frequently for best results.
Offer value and incentive to your visitors; give them a reason to visit your website – this will help to build your reputation as an authoritative source.
Leverage social media – create accounts for your business face on the popular social networks; use them frequently for optimal returns.
Establish yourself as a brand people will recognize. A good way to get your visibility up is to participate or create in local fundraisers and events.
Use print and other media – believe it or not, print, radio, and tv can still get your services in front of a large audience.
Word of mouth is a valuable tool! Get friends, family, and past clients involved by encouraging them to refer others your way.
Work open houses. Yes, they can drive you insane by having to spend your weekend playing Angry Birds, but fact is: most often at open houses you are not going to be selling the home you’re sitting in, you will actually be selling your services!
Here’s a great little infographic from MyProperty.ph to illustrate these quick tips!
And in the meantime if you have any questions about how a real estate website can help promote your services, or anything about REALTOR® marketing in general we are always glad to talk shop!