Social media is the fastest growing method for increasing your digital footprint and gaining exposure for your listings and services. More people begin their search for homes, and for qualified REALTORS® online than ever before. To reach this crucial market you need to be highly visible amidst the ever growing tide of real estate professionals online.
In a previous post (brokers) we discussed how TourRE’s powerful website system can help you get all of your agents main web portals connected to your brokerage for optimal online visibility. But even if by some horrible possibility you or your agents don’t have our real estate websites there is still much you and they can do to benefit from social media.
Here’s some tips to turn your agents into a social media army:
Ask them to LIKE and/or follow your company pages and profiles.
Ask them to LIKE, share, or comment on the things your company posts.
Ask them to share a link to the company website as a status update.
Ask them to invite their friends to follow your company pages/profiles.
If they have Google accounts make sure they visit your company site and give it a +1.
Encourage your agents to post their listings and links on the company social profiles.
Get your agents to write articles for the company blog.
Offering your agents special incentives for helping to bolster the brokerages social presence isn’t unheard of either, although in all honesty by them participating in the offices online success they are truly already the recipients of a reward all it’s own.
Social media interaction from individuals is one of the biggest ways to really see results online; these social signals are gaining importance in how search engines rank your websites – what’s more, through social media you are increasing real human interaction independent of the search engines help. Every agent online makes a difference and with just a little interaction on their parts you can potentially see immense returns.
Have questions about using social media for real estate? TourRE can help! We’re always glad to talk shop and we offer some of the most affordable social media management services online today!