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Posts Tagged ‘tips for realtors’

REALTORS: One More Way Our Sites Work for YOU

real estate map searchIn today’s challenging real estate market one of the most critical parts of your website is the ability for your visitors to search for homes. Relocators and looky-loos aside your visitors are generally coming to your site for one reason: to find and view real estate.

That being said it is thereby important that your site itself be easy to navigate and your real estate searches be easy to use. But there’s more to it than that – in today’s search engine driven market it’s essential that your listing results and search pages also be search engine friendly.

Most IDX feeds will get you your data, but sadly most are less than optimized, or don’t get indexed at all by search engines – this could be robbing you of valuable listing traffic; hamstringing your ability to showcase your properties.

Tour Real Estate Inc, your provider of exceptional online real estate marketing tools is proud to let you know that our website clients enjoy not only a robust display of images and MLS details, but also fully optimized, search engine friendly listing and search pages.

Through the use of powerful dynamically written code we are able to make sure that your listings will be found in search engine results more often by optimizing the available data content – with NO extra effort from you!

**Real Estate Market Dirty Secret: MANY real estate website companies make a big show of popular national logos, claiming that they “syndicate” your listings across the country – FACT is those national sites like Trulia and Zillow go out and get that data all on their own…Don’t fall for smoke and mirrors, TourRE gets you results without all the techno-mumbo-jumbo!

If you make your visitors jump through firey rings just to be able to search for homes don’t be surprised if they start looking elsewhere. If your site is hard to use, or your searches don’t function well we can tell you there are hundreds of other sites for them to choose from with working, search engine friendly, searches.

In the end, the easier you make it for people to search for homes, the better and the easier it is for search engines to find those listings the more people will find them also. Tour Real Estate Inc provides some of the best real estate websites online – contact us to find out how we can start helping you move more real estate today!

QR Codes for REALTOR Websites

realtor technologyREALTORS: The QR Codes are HERE!

Tour Real Estate Inc now provides QR codes for our REALTOR website customers! You can find QR codes several places in your Client Toolbox.

The QR Code for your main website URL is under your Personal/Team/Office Settings. Each of your listings also has it’s own QR Code in the Your Listings section.

In addition we’ve added these QR codes to our Produce Flyers function as well so you can print listing flyers with these codes to distribute!

What are QR Codes?
QR codes are similar to traditional bar codes in that they use simple color patterns to convey information digitally. These codes when scanned with a modern smart phone can include links to websites, text, or contact information. They are most commonly used in print advertising to direct mobile users to a website offer or information page; can be a great way to breathe new life into print media advertising.

Are you looking for the best REALTOR websites online today? Unhappy with your current website? Want a website that puts you in control of your content and search engine visibility? REALTOR websites from Tour Real Estate do all that and more! Contact us today to find out how we can help you strengthen your online presence.

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REALTOR Blog Tip: Use Your Listings

Tour Real Estate strives to provide the very best REALTOR websites online today. Part of that mission is to assist our customers in any way we can to better improve their content and it’s reception by visitors and search engines alike.

For a lot of today’s real estate professionals blogging is a real problem spot, either they don’t understand how it is done properly or simply don’t have the time to spend creating quality content. In this blog entry we hope to cover both of those issues by demonstrating how you can use your listings, with the text you’ve likely already created, as a useful blog entry.

Here is an example blog post using a MLS listing:

Thank you for visiting my Boise Real Estate blog! If you are looking to buy a home in Boise, this is the place to start! Check out my latest listing!

1234 Address Way
Boise, Idaho

MLS#: 12345
4 Bed
3 Bath

The rustic charm of light pine floors, open-beam, knotty pine ceilings offers a country lifestyle yet very accessible to downtown Boise and BSU in this well-established neighborhood. Large upstairs bedroom has full kitchenette and waterslide as well as separate outside entrance. Unique lighting and built-ins throughout, secret bat cave and more. A large wrap-around, covered dovered deck is an asset for summertime entertaining.

Interested in this Boise Home? Maybe you aren’t sure where to start? There has never been a better time to buy a home in Idaho – contact me Joe Realtor today to find your dream home!

— end example —

That took all of about one minute to do in all honesty. You will note that I followed some of the tips from our Write a Better Real Estate Blog entry by bolding some of my text and also adding links to my keywords…like: Boise Real Estate. Just swap those keywords out for whatever your target market is and you’re well on your way to not only creating more backlinks to your site but also driving more traffic to your site.

Good Things NOT to Do:
DON’T just post a photo or video with no text. You might as well not even blog.

DON’T forget to include keywords in your blog entry.

DON’T forget to include links to your main site in your blog entry.

DON’T duplicate or be guilty of copy and paste blogging. Search engines are changing their rules and this will soon be a costly mistake as value will be placed on the originality and actual usefulness of the blog content.

Good Things TO DO:
Write well, write often.

Link your blog to other social sites like Facebook or Twitter so when you post it gets copied there automatically.

Leverage your social sites and main site to drive traffic to your blog – it works just like a regular site; if no one knows it’s there it does little good.

Make sure if you have the ability to add an RSS feed of your listings to your blog that you do so, this helps listing visibility as well as linking.

We at Tour Real Estate understand today’s technologically driven real estate market. We provide the very best REALTOR websites online today that help put YOU the agent in control of your digital presence. Contact us today to find out how we can help you move more real estate!

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