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REALTORS: Building Social Media Success

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Everyone is coming to realize as more and more websites get online you really must have some way to set yourself apart from the hundreds of millions of other websites online.

One way to do this is through social media. Social media provides the most accessible, easy to use, and widest reaching platform for nearly any business model – this includes real estate. We’re glad to see so many Realtors waking from the Field of Dreams marketing mentality and taking interest in seizing their digital destinies.

It is for that very reason that we’d like to offer some good general practices for finding more success in your social media efforts.

Be Patient
Rome wasn’t built in a day – neither is any kind of success that is worth while. It
will take time, even months, to really begin to see returns from your efforts.

Be Consistent
When fans know what to look for they can look forward to it. Use whatever network you like, but use it every day for best results. There is nothing more embarassing than having someone visit your page and see that it hasn’t been updated in months.

Be Relevant
Don’t know what to say? Listen to what people in your target demographic are
interested in. If your focus is the 55+ crowd posting stuff about the hot new boy
band probably won’t win you any fans. Providing content that is relevant to your audience is the best way to gain interaction and keep fans coming back.

Be Bigger than Real Estate
Make your focus not just real estate, or promoting your listings. Use the rule of
hamburger – make your content 80/20…that is to say 80% positive thoughts, quotes, jokes, pictures, or local interest posts; maybe 20% about real estate or hard marketing your services.

People today are bombarded by thousands and thousands of pieces of advertising every day; if you are just one more source of things for sale you will likely be tuned out.

Be Realistic
Social media is not a silver bullet for all your marketing needs. It will not instantly make your traffic soar or bring in a flood of leads — furthermore that isn’t what it is even about. Social media isn’t about selling to the people you’re connected to, it’s about connecting with the people you’re selling to. It’s about building relationships and establishing trust online.

Have questions about how you can benefit from social media? We’re always glad to talk shop! Contact us with your questions and be sure to follow us on our social portals to stay up on the latest news and tips to help you move more real estate!

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