With the return of real estate this past year there have been website companies popping up left and right all offering the “best real estate websites” online. Despite the success of the internet as an advertising platform many real estate professionals still have preconceived notions on what can and cannot be done – much less what should be done – and unfortunately this can cause a lot of myths to be created and a lot of relationships to be destroyed.
We here at Tour Real Estate have had a singular focus for over the last decade: providing great, effective, real estate websites. So before lending an ear to the myths you’ve been hearing, or straight up falling prey to some fast talking smoke blower, consider these top real estate website myths and allow us to put your fears at ease.
A Website is Going to Change Your Life.
Uh, no. We stress this strongly in order to be fully up-front with our potential customers. A website is a tool. Nothing less, nothing more. If you do not use that tool by customizing it to your market, and advertising it to your sphere it is still fully functional but you simply can not expect to see amazing results. Like much else in life you get out of your website what you put IN to your website – this also means leveraging the visibility of your website by social and real world networking.
You Are Stuck With the Search MLS Provides.
In many systems this is true. It comes in pre-canned, framed in, and fairly awkward. The way we do things here at TourRE is a little different: We take the raw feed from MLS, reformat it, optimize it, and push it out to your website in a dynamic fashion. This allows us to provide custom searches instantly for out clients like: Today’s New Listings, REO Homes, HUD Homes, Searches by City, and just about any other criteria you will find in MLS itself.
The Free Site from my Brokerage Is Just as Good.
Big no to that. The old adage of you get what you pay for is true! That’s not to say you can’t have a free site and possibly even get some use out of it. A simple, free website is certainly better than no website at all. However we generally caution people to just be aware of what they are (or aren’t) getting as part of that deal. Most freebie websites offer very little customization or control – meaning that to your visitors and to search engines you look exactly like a million other real estate sites out there. What incentive does that give potential client to choose YOU?
Having a Website Takes Too Much Time.
You’re not a geek, you want to be moving real estate, not punching buttons – we understand that. No website is ever going to be brilliantly effective if you just set it and forget it, but thankfully our websites are very easy to get setup with very minimal effort. Once there the functionality of the site largely takes care of itself – your listings, your offices listing, and the entire MLS is automatically pulled into your site without any effort from you. We still recommend using the large number of additional marketing tools we provide at least once a week; for those who are really interested into taking their online presence to the next level we can gladly provide guidance and consulting.
It’s a Nightmare to Get Help.
Most other web companies are from out of state, and then have call centers in other countries. To even change your name or contact info you could be waiting weeks to even hear back from a tech. Tour Real Estate is proudly located in Idaho’s beautiful Treasure Valley. Our system allows you to control most every piece of text on your website; if you don’t have the time, or just can’t figure it out our customer service can’t be beat. We reply quickly and resolve issues fast. When you call us you’ll be talking to a real live person who can generally get your request taken care of immediately.
We excel at what we do because we care. We excel because we’ve chosen to focus on doing one thing, and doing that one thing very well, for over the last decade. If you’re unhappy with your current real estate web presence – or don’t yet have one – we’d love the chance to talk with you in order to show you how we can help you. Visit our website, or check out any of our social media portals below to find out more!
We here at Tour Real Estate Inc are constantly striving to provide our customers with the latest in new real estate technology. As many of you already know video is the big hot button item in the online world of marketing. With the advent of Google Glass and other technologies video is really becoming something you will want to make use of soon. As part of this coming trend we are looking to get your feedback on a new project we have begun. Watch the video below for more specific details and tell us what you think!
In short these new video style tours will allow you to take professionally shot photographs of your listing and turn them into a high quality video – what’s more you’re not just showing the home, you’re showing off your services as well. Every buyer or seller wants to work with an agent or broker that is set to impress; this is one way to really wow your client.
A little camera shy? Just don’t have the time to get into the studio? We also will be able to provide stand-in actors and voice overs to help save you time or for your use in case you get lock-jaw when talking to a massive global video audience.
Once produced your finished video will be available for download to you so that you can place it anywhere you like – upload it to Youtube, embed it on your website, and distribute it on any of your social networks. We give you the video so that you can be in control of your own marketing.
Want to do video testimonials, or other buyer/seller advertising? Custom real estate video’s are available! Hype your own services, produce tips for new clientele, and wow them with commercial quality video for your message.
We’d love to get your feedback on this new concept! Comment below or contact us directly to let us know your thoughts or if you might be interested in getting your own video package started!
One way to do this is through social media. Social media provides the most accessible, easy to use, and widest reaching platform for nearly any business model – this includes real estate. We’re glad to see so many Realtors waking from the Field of Dreams marketing mentality and taking interest in seizing their digital destinies.
It is for that very reason that we’d like to offer some good general practices for finding more success in your social media efforts.
Rome wasn’t built in a day – neither is any kind of success that is worth while. It
will take time, even months, to really begin to see returns from your efforts.
When fans know what to look for they can look forward to it. Use whatever network you like, but use it every day for best results. There is nothing more embarassing than having someone visit your page and see that it hasn’t been updated in months.
Don’t know what to say? Listen to what people in your target demographic are
interested in. If your focus is the 55+ crowd posting stuff about the hot new boy
band probably won’t win you any fans. Providing content that is relevant to your audience is the best way to gain interaction and keep fans coming back.
Be Bigger than Real Estate
Make your focus not just real estate, or promoting your listings. Use the rule of
hamburger – make your content 80/20…that is to say 80% positive thoughts, quotes, jokes, pictures, or local interest posts; maybe 20% about real estate or hard marketing your services.
Social media is not a silver bullet for all your marketing needs. It will not instantly make your traffic soar or bring in a flood of leads — furthermore that isn’t what it is even about. Social media isn’t about selling to the people you’re connected to, it’s about connecting with the people you’re selling to. It’s about building relationships and establishing trust online.
Have questions about how you can benefit from social media? We’re always glad to talk shop! Contact us with your questions and be sure to follow us on our social portals to stay up on the latest news and tips to help you move more real estate!
Our Websites Come in One Flavor: AWESOME!
We don’t fast talk or up-sell you with pricey packages you don’t need. We don’t lock you in to long costly contracts. We JUST deliver results.
For over the last decade Tour Real Estate has consistently provided the very best real estate websites and marketing tools available online. ALL of our websites are highly search engine friendly; come backed by powerful dynamic code which allows you to control your search engine visibility.
For less than the cost of a single print ad, or a few months of unreliable pay per click advertising you could have your own website online 24 hours a day 365 days a year showcasing your listings and services.
We founded our company on virtual tours; we still offer some of the best and most affordable real estate photography services in the area.
Better Photos = Better Sales. It’s as simple as that.
A REALTOR.COM survey showed that homes marketed with professional quality photographs sold for nearly 12% more than homes with bad or no images.
Update your address books – we’re in a brand new office here in Meridian, Idaho! Same amazing real estate technology services in a great new location!
For over a decade Tour Real Estate has provided the very best online marketing for real estate agents in the Northwest; we continue that vision today.
We have many great developments in the works for the coming year and want to thank all of our customers who have enjoyed our sterling services so far – you have helped make us great!
For payments and meeting arrangements our NEW office is located at:
Tour Real Estate Inc.
1406 N. Main St. Suite 109
Meridian, Idaho 83642
Not a Tour Real Estate customer yet? Why not!?
We provide some of the best, most dynamic real estate websites available on the planet! More than just templated websites we also specialize in custom REALTOR® websites for individual agents and brokerages. Connected Socially? So are we! We love helping real estate professionals make the most of today’s popular social networks – visit our website today to get just a taste of what we have available.