With big players like Zillow and Trulia joining forces the competition in real estate has never been hotter. Combine that with the fact that there are more REALTORS and brokerages online than ever before and it can feel overwhelming just to keep up with what’s popular – much less what actually works.
With all the misinformation, hype, and down right myths going around the internet about the best practices of leveraging those tools even those with the motivation and determination to handle their own marketing strategies can feel lost. Worse still…some agents have all the tools, know how to use them, and still drop the ball.
The good news? It’s not a slope too slippery to climb back up.
Here are a few good tips to refocus your efforts and make the most of what you’re [hopefully] already doing online:
Tell Your Story
Don’t make your marketing just about selling. Yes, you need to showcase your listings and services, but be sure that you’re providing more value than just that. With everyone having a site, that in most cases all provide search functions and similar mls data, the things you share about yourself can be the defining difference in having a recognizable brand that stands out from the rest.
Do the Followup
With so much of a real estate agents long term business being return clients it’s shocking to learn that only bout 17% of them are rehired due to the fact that clients do not remember their agent’s name. Keep your contact close; followup at least a few times a year. It may seem trite but that “Don’t Forget to Set Your Clocks” email or card might be the thing that keeps your face fresh in people’s mind.
Go Real World
Despite being a tech company, and despite the fact that the internet drives so much of todays real estate industry, the face to face interactions you have may be where your biggest progress is made. Attend small business networking groups – or even create your own “Coffee With Your Realtor” events to make yourself visible and available to old clients and new. Don’t rely on technology alone to provide all of your potential leads.
These are broad brushes to pain the picture, so think about ways you can apply these ideas to what works for you. Ultimately it’s not following the trends that will lead to the greatest success but rather finding what resources will bring the most return to how you move real estate and also attract the right kind of clients for you.
Have questions about your real estate marketing?
We have plenty of answers and ideas to help!
It’s not rocket science, it’s simple math: the sum of the parts are greater than the whole. This logic applies to real estate too! But, does that mean it’s a good idea to team up with other agents?
There are definite pro’s and con’s to consider, and real estate professionals who are just starting out or who are struggling to find enough hours in the day to get everything done will definitely find the idea tempting.
Reasons to consider forming a team include:
Having more clients than you can handle
Not having enough clients
Difficulty meeting deadlines
Just not enough time
A lack of important skills or experience
Pooling talents and resources can lead to greater reach and exposure.
Working with others may allow you to free up more time for things…like eating. And that thing they call “sleep”.
It can be more impressive to clients to have a group of professionals working with them.
You can designate clients to the agents best suited to their personality.
In some cases team branding can save on marketing costs.
It only takes one sour apple to ruin the bunch.
Too many cooks can spoil the meal.
Every link in the communication chain can be a potential point for miscommunication.
If things go South you could be left holding the expense of team branding.
So as you can see there are good things and bad things about teaming up. Overall the most important thing is to build your team correctly from the ground floor. Consider agents you have a good past repertoire with already. More often than not it is personal conflict coming into the business relationship that ends up turning a good team into a bad one.
If you’re ready to make the move and get your own real estate team started we are glad to help! Besides offering the best in individual agent and brokerage websites we can also create great team sites that will feature the listings of all your team members! Contact us today to find out more about how we can help your team get on the scoreboard!
Working in the real estate technology industry for over the last decade we’ve seen it all. Fast talkers, smoke blowers, and deal breakers coming and going – imitating rather than innovating – making promises of unimaginable returns and then simply vanishing from the scene.
We’ve seen websites go from something hardly anyone had to being something no one in business should be without; we’ve seen a booming business spring up around that fact – web design.
Now, we realize you can toss a rock and hit 5 web designers in the head with one throw, but very few of them specialize in any one industry. When their client is a handyman, they become and expert on handymen. When their client is a window washer, they become the foremost window washing website maker around.
Us? We’ve specialized in real estate and have done so for over the last decade. We do what we do and we do it VERY well. But, what makes us stand apart?
For one, with most design houses you will get a website and a website alone.
Even if they offer a content management system (CMS) that system can many times be confusing or hard to use; if they don’t you are stuck trying to get a designer to make the changes you need.
Often you will have to use multiple companies to get the things accomplished that you need to do: a website company, a contact management company, a virtual tour company, a print marketing company.
Wouldn’t it be easier to get all those things in one place?
We think so too!
Every website from Tour Real Estate includes not only the front facing website that is your storefront to the world, but also comes bundled with a digital toolbox of comprehensive marketing tools. We put the control in your hands; encourage our customers to use their website as the tool it was intended to be.
Whether it’s a simple single page website to showcase your latest listing, a development website for your featured community, or a full custom real estate brokerage design – we can do it all!
So before you talk to just another web designer come talk to us. We know real estate technology because we’ve helped build the industry!
Most of you already know we provide some of the very best real estate web sites in the industry, but did you know we also can create exceptional sites for Idaho builders and developers as well? It’s TRUE!
We love working with home builders in Idaho who are looking to showcase their plans and homes. Our builder websites are 100% custom designed to fit your needs – and we don’t believe they need to cost a small fortune! – whether it’s something just basic to get you up and running or a full blown dynamic web presence complete with floor plans and galleries we can help!
Don’t forget developers either!
It’s great when folks work together and our custom designed real estate developer websites provide a platform for agents and builders to come together to showcase a community. It’s a great way to share costs between parties and spotlight listings in the subdivision as it grows.
Need mobile responsive design?
We excel at mobile design and can gladly offer stunning concepts that will be sure to keep your potential buyers coming back. Unlike many other companies who simply forward your domain to some third level dot mobile platform our mobile websites are html compliant and full working versions of your design. We don’t skimp and cut corners – we innovate!
If you are an Idaho home builder feel free to give us a call to find out more about how we can help you create a powerful online presence today!