Many real estate professionals are finally catching on that social media is not a trend, but even those who use it regularly may not understand it’s potential as a real marketing tool. Knowing how to use the platform - or hiring someone that does – will soon become even more important as recently Facebook announced progress on it’s graph search. This is just one signal that the social media giant is turning it’s head and beginning to listen to what a growing portion of it’s user base – business owners – are asking for.
At it’s most basic Graph Search is a new search feature that makes it possible to perform specific searches based on what your friends are posting, including their likes, shares, and comments. It also allows you to find references to threads you may have long lost or stopped following, making it a potentially amazing tool for not only seeing what possible friend-clients may be interested in but also for searching the archives of the net for important past campaigns.
Here are a few of the benefits of Facebook’s Graph Search:
- Target Your Niche – Graph Search allows you to research and connect with people who may be in your niche (i.e., people living in a specific community or town).
- Search by City – Location location location. Local based searches will be the future of seo and being able to direct your marketing effectively towards a specific geographic region on social media is powerful.
- Discover Local Favorites – Use the Graph Search to find local favorites like restaurants, bars, entertainment venues. Connect with those places and explore partnership opportunities there. After all you’ve got to go where the clients are.
It’s interesting to see Facebook let a wider audience sip some of the magical big data juice that the platform has plugged into it. As Facebook begins to see the greater resale value of the information it gathers expect to see more and more of this kool-aid to trickle down to the thirsty masses of marketers!
Want to try it out now?