Social media social media social media – boy it sure it a hot topic these days isn’t it?! Guru’s and mavens popping up left and right, all experts – as of this month – in the great unquantifiable thing that is the silver bullet to kill your marketing monster.
We apologize for all of them. Fact is though social media is one of the most cost effective ways for you to get the word out about your services – especially if you’re bold enough to take it on yourself. To help you towards your goals we’ve put together a quick list of common mistakes for the medium; feel free to pass them along to your page manager, guru, samurai, jedi WHATEVER they call themselves as they are likely making the same mistakes.
Not having a goal.
It’s hard to hit the mark if you don’t even have a target. Make sure before you begin your journey in social networking, or hire a ‘professional’, that you have an actual goal in mind. Whether it be simply getting more visibility, getting more sales, or increasing traffic to your website. It’s a lot easier to know if you’re getting there if you have an idea where there is.
Not using social media.
Kind of mind blowing isn’t it?! But if you’re not actually USING the platform how can you expect it to DO anything? Go to the store, buy some eggs, take them home and put them on the counter – now sit there and stare them and berate them for not becoming an omelet. Let us know how that turns out – same thing in social media.
Not understanding likes don’t equal sales.
Visibility is GREAT! People liking your stuff makes you feel happy and fuzzy warm that you’re LIKED….but it doesn’t sell a single unit. And if you’re expecting it to, you may want to refocus your overall marketing plan. Social media advertising is NOT like the advertising agencies of old. Marketing here doesn’t always equal sales, but it can build the relationships that drive sales and improve customer service.
Not shutting up.
B-But…you…you said I needed to post a lot in one of those other blog entries! Actually, I said you need to post consistently; there is a difference, but that’s not the point to this item. The one most common mistake users of social media make is only talking about themselves or their product. People are hit with thousands of pieces of advertising every day. I can assure you not one single potential customer wakes up in the morning looking forward to being spammed or advertised to.
Be sure to diversify your content, don’t just make it about you or your product. Mix in other inspirational, humorous, or interesting information. Be absolutely certain you answer and interact with every single fan that takes THEIR time to engage with your digital presence. There are a billion faceless companies they can look up if they are wanting anything less.
Not being consistent.
Mentioned this above, so this point will be quick. Setting it and forgetting it only works if you’re using one of those rotating ovens. When you post consistently you not only can more easily target your audience but you also are creating momentum for better exposure.
Trying to do it all is the best way to fail at everything. Pick the social media platforms that best fit your marketing plans and your ability to manage. There is no value to being on 100 social platforms if you are only actively updating two of them. Nothing is more embarrassing to a page owner or disappointing to a visitor than getting to a page or profile and seeing ” Last Updated June 2011″.
You guys are big meanies!
Well…I guess you might think that, but really we just want to help you build real success through social media. Nay-sayers and smoke blowers are killing the industry; many professionals are beginning to simply opt out of it all together. We think that’s a real missed opportunity! Have questions about social media, your real estate website, or how to best use them altogether? We’re glad to help!
Ten years ago it was easy to get outstanding leads and search engine placement just by being online. The competition was low and in many cases the websites that were online weren’t much of a threat to your client base. Times have changed. There are literally millions of real estate websites online today, including big box companies like Zillow and Trulia. Today you must not only be online, but your website must be the very best in order to claim your share of this rapid paced market.
If there are millions of sites online where potential buyers can search for real estate why should pick your site? Why should they even give you a second click if you’re offering the same exact functionality as every single other agent out there? What makes the difference?
It’s simple. Quality.
Your website visitors may very well meet you for the first time through your website. Shouldn’t it present them with the best impression possible? Shouldn’t it be something more than a website in a can with the same searches, same layout, same everything as everyone elses? YES. It SHOULD!
Here at Tour Real Estate Inc we are proud to offer some of the finest template real estate websites available that go way behind being just cookie cutter sites. Even our template sites offer you the ability to control your content, customize your website, and showcase your services.
A properly maintained website is frequently updated and relevant to your client base. It is more than a digital business card. To be most effective it must offer great information along with all of the usual expected tools your clients will want.
Want to REALLY stand out?
We offer some of the best custom designed REALTOR®, Idaho Builder, and Developer websites around. From simple stand alone lead capture sites to full custom and mobile responsive designs. All backed by an comprehensive set of marketing tools and outstanding customer service. We’d love the chance to talk about what makes you different than your competition; help you develop a vibrant online presence to support your goals for success this year!
The rules for SEO change. The trends in social media come and go; the networks themselves are constantly changing their formats. One thing that has not changed is that your website visitors want good content – no – GREAT content. And if you are actively providing relevant, interesting content chances are you are not only going to see more traffic but also more visitor engagement. Enter Content Marketing.
Content marketing is not a new thing, in fact, in it’s most simple form it has been around as long as there have been people online with whom to interact. There should be no doubt then that it is not a fad; as consumers gain more and more control over what they choose to take in their appetite for straight hard sell marketing is waining. Just like the way DVR has given the end user the ability to simply fast forward through commercials, so too the web offers surfers the ability to turn off ads or to simply unfollow sites and pages which are too ad-heavy.
Creating great content is more than just regergitating what others have written, and it’s more than just becoming your own personal press. It will never (thankfully) be as easy as copy/paste; seeing real results from this marketing technique not only requires time to build momentum but also effort to run the long race. More than just creating content, you need to provide the answers to the questions your customers are asking. This is especially true in the real estate industry as there are literally millions of websites – including big name national brands – where people can search and find homes. The content you create may very well be the thing that sets you apart and seals the sale.
Here are some statistics to consider:
90% of all home buyers use the internet to find homes.
78% prefer getting to know an agent rather than know their ads.
70% believe companies providing quality content have more to offer.
Effective content marketing provides 3 times as many leads as paid search.
The key to putting content marketing to work for your real estate strategy is simple: KNOW YOUR AUDIENCE. This should be no surprise as that is one of the keys to any effective marketing. It makes sense that the same content that appeals to Generation X and Y will not be interesting to retiree’s. Single’s won’t have the same interest as small families or baby boomers. So do your research; know who you are looking to work with and how to sell to them in the manner that they will most easily receive.
Once you’re on the path to content creating nirvana remember: it is essential to let people know about what you’ve written! If you are simply writing in your little box it won’t do you a lot of good – no matter how much your mom likes it! – so be sure to publish and distribute your articles on social media, your website, and other sites like stumbleupon. A little bit of cross platform sharing can go along way – now get out there and create!!
If you build it, you have to TELL them about it, they will not simply arrive at your door. Field of Dreams was a great movie, but it makes for a terrible marketing plan.
With millions of real estate websites online – including major global brands like Zillow and Trulia – all competing for the front page of Google you’ll need all the leverage you can get if you want to capture the lions share of this rapidly moving, technologically driven, industry.
Here are a few good tips to get you started:
Create an easy to use, highly search engine friendly website.
Start a blog – write relevant and interesting content; write frequently for best results.
Offer value and incentive to your visitors; give them a reason to visit your website – this will help to build your reputation as an authoritative source.
Leverage social media – create accounts for your business face on the popular social networks; use them frequently for optimal returns.
Establish yourself as a brand people will recognize. A good way to get your visibility up is to participate or create in local fundraisers and events.
Use print and other media – believe it or not, print, radio, and tv can still get your services in front of a large audience.
Word of mouth is a valuable tool! Get friends, family, and past clients involved by encouraging them to refer others your way.
Work open houses. Yes, they can drive you insane by having to spend your weekend playing Angry Birds, but fact is: most often at open houses you are not going to be selling the home you’re sitting in, you will actually be selling your services!
Here’s a great little infographic from MyProperty.ph to illustrate these quick tips!
And in the meantime if you have any questions about how a real estate website can help promote your services, or anything about REALTOR® marketing in general we are always glad to talk shop!
But fact is, we’ve seen the other templated real estate web designs out there; they simply don’t measure up.
When you have the same exact same website that a thousand other REALTORS® the search engines can tell; what’s worse your potential clients can too! Not all website templates are created equal! A picture and a paragraph won’t win you much visibility in searches, and while there are any number of cheap, or even free, website systems out there none of them offer the level of customization and content control that a real estate website from Tour Real Estate Inc. can offer.
We know the real estate industry – we’ve been working to help build it for over the last decade – and we know how important technology is for this industry because we’ve been part of it’s growth in prominence. We know agents don’t want to be pushing buttons, the want to be moving houses, and we strive to make technology something as approachable as possible.
All of our websites come with a powerful client side content management system that allows you to control nearly every piece of text on your website and to customize how search engines and clients will see you online. We invite you to talk with us about your website needs – whether you are looking just to get a template up quickly or have visions of a full custom design, we can help!