It’s not rocket science, it’s simple math: the sum of the parts are greater than the whole. This logic applies to real estate too! But, does that mean it’s a good idea to team up with other agents?
There are definite pro’s and con’s to consider, and real estate professionals who are just starting out or who are struggling to find enough hours in the day to get everything done will definitely find the idea tempting.
Reasons to consider forming a team include:
Having more clients than you can handle
Not having enough clients
Difficulty meeting deadlines
Just not enough time
A lack of important skills or experience
Pooling talents and resources can lead to greater reach and exposure.
Working with others may allow you to free up more time for things…like eating. And that thing they call “sleep”.
It can be more impressive to clients to have a group of professionals working with them.
You can designate clients to the agents best suited to their personality.
In some cases team branding can save on marketing costs.
It only takes one sour apple to ruin the bunch.
Too many cooks can spoil the meal.
Every link in the communication chain can be a potential point for miscommunication.
If things go South you could be left holding the expense of team branding.
So as you can see there are good things and bad things about teaming up. Overall the most important thing is to build your team correctly from the ground floor. Consider agents you have a good past repertoire with already. More often than not it is personal conflict coming into the business relationship that ends up turning a good team into a bad one.
If you’re ready to make the move and get your own real estate team started we are glad to help! Besides offering the best in individual agent and brokerage websites we can also create great team sites that will feature the listings of all your team members! Contact us today to find out more about how we can help your team get on the scoreboard!
Working in the real estate technology industry for over the last decade we’ve seen it all. Fast talkers, smoke blowers, and deal breakers coming and going – imitating rather than innovating – making promises of unimaginable returns and then simply vanishing from the scene.
We’ve seen websites go from something hardly anyone had to being something no one in business should be without; we’ve seen a booming business spring up around that fact – web design.
Now, we realize you can toss a rock and hit 5 web designers in the head with one throw, but very few of them specialize in any one industry. When their client is a handyman, they become and expert on handymen. When their client is a window washer, they become the foremost window washing website maker around.
Us? We’ve specialized in real estate and have done so for over the last decade. We do what we do and we do it VERY well. But, what makes us stand apart?
For one, with most design houses you will get a website and a website alone.
Even if they offer a content management system (CMS) that system can many times be confusing or hard to use; if they don’t you are stuck trying to get a designer to make the changes you need.
Often you will have to use multiple companies to get the things accomplished that you need to do: a website company, a contact management company, a virtual tour company, a print marketing company.
Wouldn’t it be easier to get all those things in one place?
We think so too!
Every website from Tour Real Estate includes not only the front facing website that is your storefront to the world, but also comes bundled with a digital toolbox of comprehensive marketing tools. We put the control in your hands; encourage our customers to use their website as the tool it was intended to be.
Whether it’s a simple single page website to showcase your latest listing, a development website for your featured community, or a full custom real estate brokerage design – we can do it all!
So before you talk to just another web designer come talk to us. We know real estate technology because we’ve helped build the industry!
Most of you already know we provide some of the very best real estate web sites in the industry, but did you know we also can create exceptional sites for Idaho builders and developers as well? It’s TRUE!
We love working with home builders in Idaho who are looking to showcase their plans and homes. Our builder websites are 100% custom designed to fit your needs – and we don’t believe they need to cost a small fortune! – whether it’s something just basic to get you up and running or a full blown dynamic web presence complete with floor plans and galleries we can help!
Don’t forget developers either!
It’s great when folks work together and our custom designed real estate developer websites provide a platform for agents and builders to come together to showcase a community. It’s a great way to share costs between parties and spotlight listings in the subdivision as it grows.
Need mobile responsive design?
We excel at mobile design and can gladly offer stunning concepts that will be sure to keep your potential buyers coming back. Unlike many other companies who simply forward your domain to some third level dot mobile platform our mobile websites are html compliant and full working versions of your design. We don’t skimp and cut corners – we innovate!
If you are an Idaho home builder feel free to give us a call to find out more about how we can help you create a powerful online presence today!
Social media social media social media – boy it sure it a hot topic these days isn’t it?! Guru’s and mavens popping up left and right, all experts – as of this month – in the great unquantifiable thing that is the silver bullet to kill your marketing monster.
We apologize for all of them. Fact is though social media is one of the most cost effective ways for you to get the word out about your services – especially if you’re bold enough to take it on yourself. To help you towards your goals we’ve put together a quick list of common mistakes for the medium; feel free to pass them along to your page manager, guru, samurai, jedi WHATEVER they call themselves as they are likely making the same mistakes.
Not having a goal.
It’s hard to hit the mark if you don’t even have a target. Make sure before you begin your journey in social networking, or hire a ‘professional’, that you have an actual goal in mind. Whether it be simply getting more visibility, getting more sales, or increasing traffic to your website. It’s a lot easier to know if you’re getting there if you have an idea where there is.
Not using social media.
Kind of mind blowing isn’t it?! But if you’re not actually USING the platform how can you expect it to DO anything? Go to the store, buy some eggs, take them home and put them on the counter – now sit there and stare them and berate them for not becoming an omelet. Let us know how that turns out – same thing in social media.
Not understanding likes don’t equal sales.
Visibility is GREAT! People liking your stuff makes you feel happy and fuzzy warm that you’re LIKED….but it doesn’t sell a single unit. And if you’re expecting it to, you may want to refocus your overall marketing plan. Social media advertising is NOT like the advertising agencies of old. Marketing here doesn’t always equal sales, but it can build the relationships that drive sales and improve customer service.
Not shutting up.
B-But…you…you said I needed to post a lot in one of those other blog entries! Actually, I said you need to post consistently; there is a difference, but that’s not the point to this item. The one most common mistake users of social media make is only talking about themselves or their product. People are hit with thousands of pieces of advertising every day. I can assure you not one single potential customer wakes up in the morning looking forward to being spammed or advertised to.
Be sure to diversify your content, don’t just make it about you or your product. Mix in other inspirational, humorous, or interesting information. Be absolutely certain you answer and interact with every single fan that takes THEIR time to engage with your digital presence. There are a billion faceless companies they can look up if they are wanting anything less.
Not being consistent.
Mentioned this above, so this point will be quick. Setting it and forgetting it only works if you’re using one of those rotating ovens. When you post consistently you not only can more easily target your audience but you also are creating momentum for better exposure.
Trying to do it all is the best way to fail at everything. Pick the social media platforms that best fit your marketing plans and your ability to manage. There is no value to being on 100 social platforms if you are only actively updating two of them. Nothing is more embarrassing to a page owner or disappointing to a visitor than getting to a page or profile and seeing ” Last Updated June 2011″.
You guys are big meanies!
Well…I guess you might think that, but really we just want to help you build real success through social media. Nay-sayers and smoke blowers are killing the industry; many professionals are beginning to simply opt out of it all together. We think that’s a real missed opportunity! Have questions about social media, your real estate website, or how to best use them altogether? We’re glad to help!