The rules for SEO change. The trends in social media come and go; the networks themselves are constantly changing their formats. One thing that has not changed is that your website visitors want good content – no – GREAT content. And if you are actively providing relevant, interesting content chances are you are not only going to see more traffic but also more visitor engagement. Enter Content Marketing.
Content marketing is not a new thing, in fact, in it’s most simple form it has been around as long as there have been people online with whom to interact. There should be no doubt then that it is not a fad; as consumers gain more and more control over what they choose to take in their appetite for straight hard sell marketing is waining. Just like the way DVR has given the end user the ability to simply fast forward through commercials, so too the web offers surfers the ability to turn off ads or to simply unfollow sites and pages which are too ad-heavy.
Creating great content is more than just regergitating what others have written, and it’s more than just becoming your own personal press. It will never (thankfully) be as easy as copy/paste; seeing real results from this marketing technique not only requires time to build momentum but also effort to run the long race. More than just creating content, you need to provide the answers to the questions your customers are asking. This is especially true in the real estate industry as there are literally millions of websites – including big name national brands – where people can search and find homes. The content you create may very well be the thing that sets you apart and seals the sale.
Here are some statistics to consider:
90% of all home buyers use the internet to find homes.
78% prefer getting to know an agent rather than know their ads.
70% believe companies providing quality content have more to offer.
Effective content marketing provides 3 times as many leads as paid search.
The key to putting content marketing to work for your real estate strategy is simple: KNOW YOUR AUDIENCE. This should be no surprise as that is one of the keys to any effective marketing. It makes sense that the same content that appeals to Generation X and Y will not be interesting to retiree’s. Single’s won’t have the same interest as small families or baby boomers. So do your research; know who you are looking to work with and how to sell to them in the manner that they will most easily receive.
Once you’re on the path to content creating nirvana remember: it is essential to let people know about what you’ve written! If you are simply writing in your little box it won’t do you a lot of good – no matter how much your mom likes it! – so be sure to publish and distribute your articles on social media, your website, and other sites like stumbleupon. A little bit of cross platform sharing can go along way – now get out there and create!!
If you build it, you have to TELL them about it, they will not simply arrive at your door. Field of Dreams was a great movie, but it makes for a terrible marketing plan.
With millions of real estate websites online – including major global brands like Zillow and Trulia – all competing for the front page of Google you’ll need all the leverage you can get if you want to capture the lions share of this rapidly moving, technologically driven, industry.
Here are a few good tips to get you started:
Create an easy to use, highly search engine friendly website.
Start a blog – write relevant and interesting content; write frequently for best results.
Offer value and incentive to your visitors; give them a reason to visit your website – this will help to build your reputation as an authoritative source.
Leverage social media – create accounts for your business face on the popular social networks; use them frequently for optimal returns.
Establish yourself as a brand people will recognize. A good way to get your visibility up is to participate or create in local fundraisers and events.
Use print and other media – believe it or not, print, radio, and tv can still get your services in front of a large audience.
Word of mouth is a valuable tool! Get friends, family, and past clients involved by encouraging them to refer others your way.
Work open houses. Yes, they can drive you insane by having to spend your weekend playing Angry Birds, but fact is: most often at open houses you are not going to be selling the home you’re sitting in, you will actually be selling your services!
Here’s a great little infographic from MyProperty.ph to illustrate these quick tips!
And in the meantime if you have any questions about how a real estate website can help promote your services, or anything about REALTOR® marketing in general we are always glad to talk shop!
But fact is, we’ve seen the other templated real estate web designs out there; they simply don’t measure up.
When you have the same exact same website that a thousand other REALTORS® the search engines can tell; what’s worse your potential clients can too! Not all website templates are created equal! A picture and a paragraph won’t win you much visibility in searches, and while there are any number of cheap, or even free, website systems out there none of them offer the level of customization and content control that a real estate website from Tour Real Estate Inc. can offer.
We know the real estate industry – we’ve been working to help build it for over the last decade – and we know how important technology is for this industry because we’ve been part of it’s growth in prominence. We know agents don’t want to be pushing buttons, the want to be moving houses, and we strive to make technology something as approachable as possible.
All of our websites come with a powerful client side content management system that allows you to control nearly every piece of text on your website and to customize how search engines and clients will see you online. We invite you to talk with us about your website needs – whether you are looking just to get a template up quickly or have visions of a full custom design, we can help!
For most real estate agents, the understanding that you need to be online in today’s technologically focused market is a no-brainer. It’s a fact of being in business, much like having business cards, or yellow page ads once were. There are plenty of options out there, and while it may be a little biased of an opinion, we think our system is among the very best - especially for those looking to get online quickly and without a lot of hassle.
In most cases we can have one of our templated real estate websites up and running within 24 hours!
What’s more with a real estate website from Tour Real Estate you get more than a set it and forget it web presence! Our website system actually consists of two site – one that the outside world see’s and a second Client Toolbox site that puts you in control of your content! Just some of our standard features include:
Automatic MLS updates of your listings and every property on the MLS.
Multiple ways to search the MLS.
Create an number of custom pages.
Create unlimited links to showcase partners and area vendors.
Multiple points of lead capture.
Social media link display…and much more!
Whether you are an agent new to the market, or an old pro who needs to get with the times, we can help you get online! More than just websites in a can, we provide you with a ready made toolbox of resources to create a dynamic website for your clients. Contact us today – or visit us on any of our social portals to get connected!!
With the return of real estate this past year there have been website companies popping up left and right all offering the “best real estate websites” online. Despite the success of the internet as an advertising platform many real estate professionals still have preconceived notions on what can and cannot be done – much less what should be done – and unfortunately this can cause a lot of myths to be created and a lot of relationships to be destroyed.
We here at Tour Real Estate have had a singular focus for over the last decade: providing great, effective, real estate websites. So before lending an ear to the myths you’ve been hearing, or straight up falling prey to some fast talking smoke blower, consider these top real estate website myths and allow us to put your fears at ease.
A Website is Going to Change Your Life.
Uh, no. We stress this strongly in order to be fully up-front with our potential customers. A website is a tool. Nothing less, nothing more. If you do not use that tool by customizing it to your market, and advertising it to your sphere it is still fully functional but you simply can not expect to see amazing results. Like much else in life you get out of your website what you put IN to your website – this also means leveraging the visibility of your website by social and real world networking.
You Are Stuck With the Search MLS Provides.
In many systems this is true. It comes in pre-canned, framed in, and fairly awkward. The way we do things here at TourRE is a little different: We take the raw feed from MLS, reformat it, optimize it, and push it out to your website in a dynamic fashion. This allows us to provide custom searches instantly for out clients like: Today’s New Listings, REO Homes, HUD Homes, Searches by City, and just about any other criteria you will find in MLS itself.
The Free Site from my Brokerage Is Just as Good.
Big no to that. The old adage of you get what you pay for is true! That’s not to say you can’t have a free site and possibly even get some use out of it. A simple, free website is certainly better than no website at all. However we generally caution people to just be aware of what they are (or aren’t) getting as part of that deal. Most freebie websites offer very little customization or control – meaning that to your visitors and to search engines you look exactly like a million other real estate sites out there. What incentive does that give potential client to choose YOU?
Having a Website Takes Too Much Time.
You’re not a geek, you want to be moving real estate, not punching buttons – we understand that. No website is ever going to be brilliantly effective if you just set it and forget it, but thankfully our websites are very easy to get setup with very minimal effort. Once there the functionality of the site largely takes care of itself – your listings, your offices listing, and the entire MLS is automatically pulled into your site without any effort from you. We still recommend using the large number of additional marketing tools we provide at least once a week; for those who are really interested into taking their online presence to the next level we can gladly provide guidance and consulting.
It’s a Nightmare to Get Help.
Most other web companies are from out of state, and then have call centers in other countries. To even change your name or contact info you could be waiting weeks to even hear back from a tech. Tour Real Estate is proudly located in Idaho’s beautiful Treasure Valley. Our system allows you to control most every piece of text on your website; if you don’t have the time, or just can’t figure it out our customer service can’t be beat. We reply quickly and resolve issues fast. When you call us you’ll be talking to a real live person who can generally get your request taken care of immediately.
We excel at what we do because we care. We excel because we’ve chosen to focus on doing one thing, and doing that one thing very well, for over the last decade. If you’re unhappy with your current real estate web presence – or don’t yet have one – we’d love the chance to talk with you in order to show you how we can help you. Visit our website, or check out any of our social media portals below to find out more!
We here at Tour Real Estate Inc are constantly striving to provide our customers with the latest in new real estate technology. As many of you already know video is the big hot button item in the online world of marketing. With the advent of Google Glass and other technologies video is really becoming something you will want to make use of soon. As part of this coming trend we are looking to get your feedback on a new project we have begun. Watch the video below for more specific details and tell us what you think!
In short these new video style tours will allow you to take professionally shot photographs of your listing and turn them into a high quality video – what’s more you’re not just showing the home, you’re showing off your services as well. Every buyer or seller wants to work with an agent or broker that is set to impress; this is one way to really wow your client.
A little camera shy? Just don’t have the time to get into the studio? We also will be able to provide stand-in actors and voice overs to help save you time or for your use in case you get lock-jaw when talking to a massive global video audience.
Once produced your finished video will be available for download to you so that you can place it anywhere you like – upload it to Youtube, embed it on your website, and distribute it on any of your social networks. We give you the video so that you can be in control of your own marketing.
Want to do video testimonials, or other buyer/seller advertising? Custom real estate video’s are available! Hype your own services, produce tips for new clientele, and wow them with commercial quality video for your message.
We’d love to get your feedback on this new concept! Comment below or contact us directly to let us know your thoughts or if you might be interested in getting your own video package started!